Sunil Rayan, CBO of Moloco and former President of Disney+ Hotstar, on growing to 50M+ subscriber, the convergence of media & digital, and why it all comes down to LTV
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From Growing Game Subscriptions to Monetization Strategies in Media
This chapter highlights the speaker's journey from enhancing subscription services for gaming apps to discussing monetization strategies in media and retail. It covers the shift in marketing strategies between TV and streaming services, the importance of content quality and quantity for subscriber retention, and the integration of subscription and ad monetization models. The conversation also delves into challenges like low margins in retail, discoverability of new products, and the impactful role of ads on business profitability.
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