If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— Geoffrey Reed is the COO of Floor 84, a digital game and experience studio that that works with brands like the NBA, Disney, Mattel, Lego, and more. Geoff has a stacked background as a lawyer, McKinsey consultant, strategy at Mattel, strategy at Snap, and now COO. He helps us understand what's happening on Roblox, how brands are getting involved, and the future of new digital experiences like Roblox, Fortnite, and others.    Floor 84: https://floor84studio.com/ F84's Roblox NBA Avatar Catalog: https://www.roblox.com/games/15515610365/EARN-FREE-UGC-NBA-Avatar-Catalog ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!