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Taking Inventory
Alex Collmer, the co-founder of VidMob (and Def Jam Rapstar!) talks creative in an AI world and how marketers can adapt
Apr 1, 2024
Alex Collmer, co-founder of VidMob, discusses how the company uses creative intelligence and AI to transform the marketing world. He highlights the importance of businesses giving back through initiatives like VidMob Gives. The podcast also delves into the evolution of VidMob, balancing AI technology with human control in branding, measuring emotional responses in marketing, and the company's dedication to social impact and charity work.
46:00
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Quick takeaways
- VidMob uses AI to revolutionize video content production for marketers
- VidMob Gives initiative funds pro bono creative services for non-profits
Deep dives
Building on Success with VidMob CEO Alex Colmer
VidMob, under CEO Alex Colmer, has witnessed significant growth and innovation, having once been known as Snapchat's top partner. With recent investments totaling over $150 million and a new Chief Revenue Officer, VidMob's evolution has been remarkable. The podcast discusses the company's journey, including pioneering AI applications and impressive strategic partnerships with major platforms like Snapchat and others.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode