

Alex Collmer, the co-founder of VidMob (and Def Jam Rapstar!) talks creative in an AI world and how marketers can adapt
Apr 1, 2024
Alex Collmer, co-founder of VidMob, discusses how the company uses creative intelligence and AI to transform the marketing world. He highlights the importance of businesses giving back through initiatives like VidMob Gives. The podcast also delves into the evolution of VidMob, balancing AI technology with human control in branding, measuring emotional responses in marketing, and the company's dedication to social impact and charity work.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Evolution of VidMob: From Creative Intelligence to Strategic Marketing
01:43 • 28min
Balancing AI Technology and Human Control in Brand Marketing
30:09 • 6min
Measuring Emotional Responses and Ad Effectiveness in Marketing
35:45 • 5min
Dedication to Social Impact and Charity Work
40:54 • 2min
Employee Feedback, Purpose Orientation, and Gratitude in Company Culture
43:20 • 3min