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Alex Collmer, the co-founder of VidMob (and Def Jam Rapstar!) talks creative in an AI world and how marketers can adapt

ADSN

CHAPTER

Balancing AI Technology and Human Control in Brand Marketing

Exploring the vital need for brands to retain control over their identity amidst the increasing role of AI in marketing solutions, emphasizing the importance of cross-platform strategies for maintaining transparency and allowing brand intervention in AI-driven recommendations.

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