Measuring Emotional Responses and Ad Effectiveness in Marketing

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— Alex Collmer is co-founder and CEO of VidMob, the leading AI creative performance platform for marketers. The company has raised over $200M to date from investors like Adobe, Shutterstock, Shamrock Capital, DraftKings, and others. Listen to our conversation with Alex as he shares how the company has pushed the creative bar forward using creative intelligence, the role of AI and how it will transform the creative environment, and he talks about the need for businesses to give back, which is what they've done with VidMob Gives where a portion of every dollar Vidmob receives is used to fund pro bono creative services for non-profits.   Check out VidMob: https://www.vidmob.com/ Vidmob Gives: https://www.vidmob.com/vidmob-gives  ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!