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28min chapter
Alex Collmer, the co-founder of VidMob (and Def Jam Rapstar!) talks creative in an AI world and how marketers can adapt
Taking Inventory
Evolution of VidMob: From Creative Intelligence to Strategic Marketing
The chapter explores the entrepreneurial journey of the guest, the origins and growth of VidMob, and the innovative approach of merging creative and data in video creation. It delves into the challenges of adapting creative content for different platforms, the strategic partnership between VidMob and Snapchat, the evolution into a SaaS platform, and the extensive use of AI technology for creative data analysis in advertising.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode