Alex Collmer
Founder and CEO of VidMob, a creative data company that helps marketers optimize advertising through creative analysis and AI-driven insights.
Top 3 podcasts with Alex Collmer
Ranked by the Snipd community
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Jan 16, 2024 • 39min
The AI Takeover and Why Creative Matters More Than Ever
In this podcast, Alex Collmer discusses how marketers can differentiate themselves in a content-saturated market using AI. They explore analyzing creative data to enhance marketing insights, the importance of balancing short-term performance with long-term brand building, and the urgency of AI integration for future success in marketing.
Jan 20, 2025 • 19min
VidMob: Analyzing and optimizing creatives
Alex Colmer, founder and CEO of VidMob, discusses the crucial role of creative data in modern marketing. He explains how VidMob analyzes ad creatives across platforms like Meta and Google to improve performance metrics. The use of AI tools enhances creative workflows, while the unique pay-per-impression model offers transparency and control for brands. Colmer also touches on the challenges of adopting new creative technologies and highlights the onboarding process that simplifies account linking, positioning VidMob as a leader in creative data solutions.
Apr 1, 2024 • 46min
Alex Collmer, the co-founder of VidMob (and Def Jam Rapstar!) talks creative in an AI world and how marketers can adapt
Alex Collmer, co-founder of VidMob, discusses how the company uses creative intelligence and AI to transform the marketing world. He highlights the importance of businesses giving back through initiatives like VidMob Gives. The podcast also delves into the evolution of VidMob, balancing AI technology with human control in branding, measuring emotional responses in marketing, and the company's dedication to social impact and charity work.
