In this podcast, Alex Collmer discusses how marketers can differentiate themselves in a content-saturated market using AI. They explore analyzing creative data to enhance marketing insights, the importance of balancing short-term performance with long-term brand building, and the urgency of AI integration for future success in marketing.

Alex Collmer, co-founder of VidMob, discusses how the company uses creative intelligence and AI to transform the marketing world. He highlights the importance of businesses giving back through initiatives like VidMob Gives. The podcast also delves into the evolution of VidMob, balancing AI technology with human control in branding, measuring emotional responses in marketing, and the company's dedication to social impact and charity work.

Alex Collmer, CEO of VidMob, discusses the changing role of creative optimization in a restrictive privacy environment, the alignment of creative experimentation with audience development, structuring a productive relationship between creative and media buying teams, and the skillsets of effective CMOs.