This episode is brought to you by Market. Use AI to chat directly with your marketing and sales channels to get the answers you need to grow your business. Sign-up for Market at https://www.withmarket.ai/.  ——— Ellis was Snapchat’s first writer, building and refining the brand voice and executing it across all channels — from marketing campaigns to press pitches, UX writing, sales narratives, product packaging, and even the receipts from the Spectacles vending machine. Ellis wrote Snapchat’s first TV commercial, and concepted its first global brand campaign, Real friends, solidifying Snapchat’s value proposition to consumers. Ellis was previously at The Verge and Insider where he wrote about the brightest products of the time, like Mailbox, Path, Paper by FiftyThree, VSCO, Tumblr, Foursquare, and more. Since Snap he has worked at The Browser Company and is now bringing his experience across marketing, comms, and design to his newly founded Meaning Company where he is helping founders craft holistic product storytelling that moves culture and drives impact.   Check out what Ellis is building with Meaning and how he’s helping founders they’ll their story. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger If you like Taking Inventory, do us a favor and give us a 5-star rating and review. It’s the best way to help support us. And subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!