If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— Michael Cassidy is an entrepreneur who has started and exited multiple companies, including founding and serving as Undertone CEO for 14 years (acquired by Perion). Hear his journey from the early 2000’s of tech (the wild west!), to exiting, then creating a family office (August Spark) to make direct investments, including purchasing BVA, the largest Shopify Plus agency in the US (acquired by Accenture). Michael talks about his 3rd act, M3 (Make Merchants Money), where he’s helping retailers unlock new revenue streams while creating impactful opportunities for brands to reach audiences when they're most open to new ideas.   Visit M3: https://www.m-three.co/   ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— Alex Kantrowitz is an independent journalist that started Big Technology, which has more than 150K newsletter subscribers and is a top 10 tech podcast with more than 1M annual downloads. He jumped on the Taking Inventory podcast to discuss all things AI, from how fast everything is moving, the startup vs. big tech battle, changing corporate culture across tech, the move to self-driving, and more.   Big Technology Newsletter: https://www.bigtechnology.com/ Big Technology Podcast: https://pod.link/1522960417/ ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— Geoffrey Reed is the COO of Floor 84, a digital game and experience studio that that works with brands like the NBA, Disney, Mattel, Lego, and more. Geoff has a stacked background as a lawyer, McKinsey consultant, strategy at Mattel, strategy at Snap, and now COO. He helps us understand what's happening on Roblox, how brands are getting involved, and the future of new digital experiences like Roblox, Fortnite, and others.    Floor 84: https://floor84studio.com/ F84's Roblox NBA Avatar Catalog: https://www.roblox.com/games/15515610365/EARN-FREE-UGC-NBA-Avatar-Catalog ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

Former President of Disney+ Hotstar and CBO at Moloco, Sunil Rayan, discusses growing to 50M+ subscribers, trends in retail media and CTV, slow adoption of open web by performance advertisers, and the impact of ML in a cookieless future. Conversation covers his career journey, marketing strategies, Moloco's tech foundation, transition to retail media clients, and leveraging machine learning for revenue growth in advertising.

Alex Collmer, co-founder of VidMob, discusses how the company uses creative intelligence and AI to transform the marketing world. He highlights the importance of businesses giving back through initiatives like VidMob Gives. The podcast also delves into the evolution of VidMob, balancing AI technology with human control in branding, measuring emotional responses in marketing, and the company's dedication to social impact and charity work.

This episode is brought to you by Market. Use AI to chat directly with your marketing and sales channels to get the answers you need to grow your business. Sign-up for Market at https://www.withmarket.ai/.  ——— Ellis was Snapchat’s first writer, building and refining the brand voice and executing it across all channels — from marketing campaigns to press pitches, UX writing, sales narratives, product packaging, and even the receipts from the Spectacles vending machine. Ellis wrote Snapchat’s first TV commercial, and concepted its first global brand campaign, Real friends, solidifying Snapchat’s value proposition to consumers. Ellis was previously at The Verge and Insider where he wrote about the brightest products of the time, like Mailbox, Path, Paper by FiftyThree, VSCO, Tumblr, Foursquare, and more. Since Snap he has worked at The Browser Company and is now bringing his experience across marketing, comms, and design to his newly founded Meaning Company where he is helping founders craft holistic product storytelling that moves culture and drives impact.   Check out what Ellis is building with Meaning and how he’s helping founders they’ll their story. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger If you like Taking Inventory, do us a favor and give us a 5-star rating and review. It’s the best way to help support us. And subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

Per Sandell, VP of Product Management at Spotify, discusses managing subscription and ads businesses, the power of audio for brands, and innovations accelerating audio growth. Topics include advancements in audio advertising tools, data management challenges, evolving advertising models, RTB ecosystem intricacies, and Spotify's ads business.

Eric Seufert discusses the digital economy, walled gardens winning, EU's battle against big tech, TikTok ban in US. Challenges in digital advertising, AI technologies, walled compounds impact, TikTok regulations, and debate on federal privacy law. Exploration of federal privacy laws, state regulations, and Big Tech influence. Darkpool tool features also discussed.

Founders of Checkmate app discuss the broken online shopping experience, growth to 1M+ users with no paid media, how Gen Z shops differently, rise of micro brands, data-driven targeting in e-commerce, and app recommendations for personalized savings

If you like Taking Inventory, do us a favor and give us a 5-star rating and review. It’s the best way to help support ——— Shachar Scott is the VP of Marketing at Meta Reality Labs. She’s led marketing for some of the most transformative businesses in tech including at Apple, Snap, Bumble, and now Meta. Listen to our conversation with Shachar as she discusses augmented and mixed reality, the importance of strong leadership, marketing a brand new industry category, and the importance of mentorship. ———   Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!