

Why the app economy is booming w/ the President of AppsFlyer, Brian Quinn
May 13, 2024
The President of AppsFlyer, Brian Quinn, discusses the booming app economy, the shift from web to app, cookie deprecation driving growth in 1P data, changing consumer habits, and much more. They explore challenges in the competitive app landscape, integration of CTV and wearables into the mobile experience, advancements in AI tools for marketing efficiency, and predict the future of the app economy amidst evolving tech landscape.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 6min
Navigating the App Market: Challenges and Innovations
05:49 • 21min
Integration of Offline Experiences and New Mediums into the Mobile Experience
27:04 • 4min
Advancements in AI Tools for Marketing Efficiency and Optimization
31:30 • 3min
Predicting the Future of the App Economy
34:02 • 4min