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Taking Inventory
Why the app economy is booming w/ the President of AppsFlyer, Brian Quinn
May 13, 2024
The President of AppsFlyer, Brian Quinn, discusses the booming app economy, the shift from web to app, cookie deprecation driving growth in 1P data, changing consumer habits, and much more. They explore challenges in the competitive app landscape, integration of CTV and wearables into the mobile experience, advancements in AI tools for marketing efficiency, and predict the future of the app economy amidst evolving tech landscape.
37:44
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Quick takeaways
- The app economy's rapid growth is fueled by consumer shift to mobile apps and cookie deprecation driving 1P data growth.
- AppsFlyer's suite of tools aids marketing teams in measuring app advertising effectiveness globally, amidst emerging market opportunities and privacy challenges.
Deep dives
Mobile App Usage Trends and Behavior Shifts Post-COVID
The podcast episode discusses the significant increase in time spent on mobile apps, with adults in the US averaging over five hours daily in 2022 compared to three and a half hours in 2019. Despite the world returning to pre-COVID routines, the app engagement and habits developed during the pandemic have persisted, leading to a rich canvas for business growth and innovation.
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Discover
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