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21min chapter
Why the app economy is booming w/ the President of AppsFlyer, Brian Quinn
Taking Inventory
Navigating the App Market: Challenges and Innovations
This chapter explores the competitive app landscape with 5.7 million apps, the introduction of new technologies on mobile apps, and global market behaviors. It discusses the challenges apps face due to varying privacy regulations worldwide, the impact of iOS 14, and the emergence of data cleanrooms and collaboration platforms. The chapter also touches on consumer awareness in the app economy, the relationship with Apple, and strategies for user consent prompts.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode