Advancements in AI Tools for Marketing Efficiency and Optimization

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It’s the best way to help support the podcast.  ——— Brian Quinn is the President and GM of North America at AppsFlyer. Brian has over 15 years of experience in sales leadership and business development—scaling revenue, building high performing growth teams, & executing go-to-market strategies in a variety of internet software businesses across the mobile, marketing, and data/analytics industries such as App Annie, Kenshoo and AT&T. During our conversation Brian tells us about the current state of the app economy, the rapid pace of innovation especially as consumers move from web to app, how cookie deprecation will lead to more growth in 1P data, changing consumer habits, and much more. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!