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Brian Quinn

President and GM of AppsFlyer, a leading mobile measurement company, offering expertise in mobile attribution and marketing.

Top 3 podcasts with Brian Quinn

Ranked by the Snipd community
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9 snips
Mar 7, 2025 • 50min

Episode 113: In-app measurement with Brian Quinn of AppsFlyer, plus lots of M&A news

Brian Quinn, President and GM of AppsFlyer, dives deep into the world of mobile measurement and attribution. He shares insights on the challenges posed by Apple’s App Tracking Transparency and how it reshapes data management. The conversation highlights conflicts of interest in app measurement, especially with recent acquisitions like AppLovin's purchase of Adjust. Quinn also discusses the ripple effects of strategic acquisitions in the digital advertising space and the evolving role of AI in enhancing brand interactions.
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Nov 10, 2024 • 18min

Effective Mobile Marketing & Attribution

Brian Quinn, President and GM - North America at AppsFlyer, shares insights on mobile marketing strategies in an era of privacy concerns. He discusses the impact of Apple's iOS 14 on user consent and how marketers can adapt to shifting regulations like GDPR. The conversation highlights the importance of first-party data collection and innovative measurement techniques amidst signal loss challenges. Quinn emphasizes the need to evolve marketing strategies and leverage data analytics to build stronger customer relationships.
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Nov 9, 2024 • 15min

Employing A Powerful AI-Driven Marketing Strategy

In this discussion, Brian Quinn, President and GM of North America at AppsFlyer, shares insights on harnessing AI for marketing strategies. He explores how companies can effectively integrate advanced measurement and analytics to overcome challenges in their marketing efforts. The conversation highlights the excitement among CMOs about AI, while also addressing their skepticism. Brian emphasizes the importance of leveraging first-party data and privacy-preserving technologies to drive informed decision-making for brands.