Brian Quinn, President and GM - North America at AppsFlyer, shares insights on mobile marketing strategies in an era of privacy concerns. He discusses the impact of Apple's iOS 14 on user consent and how marketers can adapt to shifting regulations like GDPR. The conversation highlights the importance of first-party data collection and innovative measurement techniques amidst signal loss challenges. Quinn emphasizes the need to evolve marketing strategies and leverage data analytics to build stronger customer relationships.

In this discussion, Brian Quinn, President and GM of North America at AppsFlyer, shares insights on harnessing AI for marketing strategies. He explores how companies can effectively integrate advanced measurement and analytics to overcome challenges in their marketing efforts. The conversation highlights the excitement among CMOs about AI, while also addressing their skepticism. Brian emphasizes the importance of leveraging first-party data and privacy-preserving technologies to drive informed decision-making for brands.

The President of AppsFlyer, Brian Quinn, discusses the booming app economy, the shift from web to app, cookie deprecation driving growth in 1P data, changing consumer habits, and much more. They explore challenges in the competitive app landscape, integration of CTV and wearables into the mobile experience, advancements in AI tools for marketing efficiency, and predict the future of the app economy amidst evolving tech landscape.