AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Marketecture: Get Smart. Fast.
Episode 113: In-app measurement with Brian Quinn of AppsFlyer, plus lots of M&A news
Mar 7, 2025
Brian Quinn, President and GM of AppsFlyer, dives deep into the world of mobile measurement and attribution. He shares insights on the challenges posed by Apple’s App Tracking Transparency and how it reshapes data management. The conversation highlights conflicts of interest in app measurement, especially with recent acquisitions like AppLovin's purchase of Adjust. Quinn also discusses the ripple effects of strategic acquisitions in the digital advertising space and the evolving role of AI in enhancing brand interactions.
49:39
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- AppsFlyer's leadership in mobile attribution highlights the growing need for unified data strategies to optimize app performance amidst evolving privacy regulations.
- Recent M&A activity, particularly involving AppLovin, reveals the complexities of transparency and trust in the mobile app ecosystem amid regulatory changes.
Deep dives
The Role of AppsFlyer in Mobile Attribution
AppsFlyer serves as a market leader in mobile attribution, providing a suite of tools designed to help app developers and marketers measure and optimize their app performance. The company boasts a significant presence, with around 65% market share and its SDK being one of the most widely deployed globally. The mobile measurement landscape has transformed, particularly after Apple implemented Apple's App Tracking Transparency (ATT), compelling marketers to navigate increasingly fragmented data flows. AppsFlyer's focus on unifying various data sources and strengthening data science methodologies positions it as a critical partner for businesses seeking growth in this dynamic environment.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode