Strategic Acquisitions in Digital Advertising

This chapter explores key acquisitions in the digital advertising landscape, including Lodemy's transition towards facilitating transactions with the Panorama ID and T-Mobile's acquisition of Bliss. The discussion highlights how these deals impact the industry, enhance data strategies, and position companies like T-Mobile for leadership in digital advertising. Additionally, it addresses the competitive landscape, focusing on challenges faced by The Trade Desk amid Amazon's growing advertising capabilities.