Marketecture: Get Smart. Fast. cover image

Episode 113: In-app measurement with Brian Quinn of AppsFlyer, plus lots of M&A news

Marketecture: Get Smart. Fast.

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Mergers, Acquisitions, and Name Origins

This chapter features a promotional segment on the Amex Business Gold Card, focusing on its rewards for travel spending. It also covers recent mergers, including Publicis Group's acquisition of Lotame, while the hosts engage in playful commentary about the company's name origins.

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