
Episode 113: In-app measurement with Brian Quinn of AppsFlyer, plus lots of M&A news
Marketecture: Get Smart. Fast.
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Mergers, Acquisitions, and Name Origins
This chapter features a promotional segment on the Amex Business Gold Card, focusing on its rewards for travel spending. It also covers recent mergers, including Publicis Group's acquisition of Lotame, while the hosts engage in playful commentary about the company's name origins.
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