MarTech Podcast ™ // Marketing + Technology = Business Growth Effective Mobile Marketing & Attribution
Nov 10, 2024
Brian Quinn, President and GM - North America at AppsFlyer, shares insights on mobile marketing strategies in an era of privacy concerns. He discusses the impact of Apple's iOS 14 on user consent and how marketers can adapt to shifting regulations like GDPR. The conversation highlights the importance of first-party data collection and innovative measurement techniques amidst signal loss challenges. Quinn emphasizes the need to evolve marketing strategies and leverage data analytics to build stronger customer relationships.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 4min
Navigating Mobile Marketing in a Privacy-Driven World
04:17 • 7min
Navigating the Complexities of Data Privacy and Marketing
10:53 • 3min
Navigating Signal Loss in Mobile Marketing Strategies
13:35 • 3min
Understanding the Maturity of Mobile Marketing and Its Challenges
16:17 • 3min