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3min chapter
Effective Mobile Marketing & Attribution
MarTech Podcast ™ // Marketing + Technology = Business Growth
Navigating Signal Loss in Mobile Marketing Strategies
This chapter explores effective mobile marketing strategies amidst increasing signal loss and the critical role of first-party data collection. It emphasizes the need for a unified data strategy and innovative approaches to gather new signals, leveraging creative analytics and advanced measurement techniques in a data-restricted environment.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode