Effective Mobile Marketing & Attribution
MarTech Podcast ™ // Marketing + Technology = Business Growth
Navigating Signal Loss in Mobile Marketing Strategies
This chapter explores effective mobile marketing strategies amidst increasing signal loss and the critical role of first-party data collection. It emphasizes the need for a unified data strategy and innovative approaches to gather new signals, leveraging creative analytics and advanced measurement techniques in a data-restricted environment.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
