Effective Mobile Marketing & Attribution
MarTech Podcast ™ // Marketing + Technology = Business Growth
Understanding the Maturity of Mobile Marketing and Its Challenges
This chapter explores the development of mobile marketing, comparing it to the challenges of middle school, and highlights the influence of AI, signal loss, and privacy regulations. The speaker encourages marketers to focus on adapting to these changes instead of getting sidetracked by new trends, wrapping up with resource recommendations for further learning.
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