Effective Mobile Marketing & Attribution
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Navigating Mobile Marketing in a Privacy-Driven World
This chapter examines the evolution of mobile marketing, focusing on the impacts of user consent changes due to Apple's iOS 14 and the implications of privacy regulations like GDPR and CCPA. With the rise of consumer privacy concerns, it discusses how marketers must adapt their strategies amidst fragmented laws and the limitations on data collection.
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