MarTech Podcast ™ // Marketing + Technology = Business Growth
Employing A Powerful AI-Driven Marketing Strategy
Nov 9, 2024
In this discussion, Brian Quinn, President and GM of North America at AppsFlyer, shares insights on harnessing AI for marketing strategies. He explores how companies can effectively integrate advanced measurement and analytics to overcome challenges in their marketing efforts. The conversation highlights the excitement among CMOs about AI, while also addressing their skepticism. Brian emphasizes the importance of leveraging first-party data and privacy-preserving technologies to drive informed decision-making for brands.
14:37
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Quick takeaways
- AI is recognized for its potential to enhance marketing efficiency and personalization, yet many marketers are still in experimental phases.
- Successful AI integration requires alignment with existing marketing frameworks to avoid inefficiencies and fully leverage first-party data.
Deep dives
The Impact of AI on Marketing Operations
Artificial intelligence (AI) has become a major topic in marketing, influencing various aspects of operations like analytics and personalization. While many marketers are excited about the potential benefits, there is still a noticeable gap between experimentation and tangible operational changes. Despite the hype surrounding AI, marketers, particularly CMOs, are often engaged in preliminary testing and personal experimentation rather than fully integrating AI into their strategies. This suggests that the industry is still in a phase of exploration, awaiting more defined applications that can effectively reshape business strategies.
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