Employing A Powerful AI-Driven Marketing Strategy

In this discussion, Brian Quinn, President and GM of North America at AppsFlyer, shares insights on harnessing AI for marketing strategies. He explores how companies can effectively integrate advanced measurement and analytics to overcome challenges in their marketing efforts. The conversation highlights the excitement among CMOs about AI, while also addressing their skepticism. Brian emphasizes the importance of leveraging first-party data and privacy-preserving technologies to drive informed decision-making for brands.