The Impact of AI on Marketing Operations

Artificial intelligence (AI) has become a major topic in marketing, influencing various aspects of operations like analytics and personalization. While many marketers are excited about the potential benefits, there is still a noticeable gap between experimentation and tangible operational changes. Despite the hype surrounding AI, marketers, particularly CMOs, are often engaged in preliminary testing and personal experimentation rather than fully integrating AI into their strategies. This suggests that the industry is still in a phase of exploration, awaiting more defined applications that can effectively reshape business strategies.