3min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Employing A Powerful AI-Driven Marketing Strategy

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Navigating the AI-Driven Marketing Landscape

This chapter examines the transformative impact of AI on marketing strategies, drawing parallels with the introduction of the Apple App Store. It highlights both the creative use of AI by businesses and the challenges they encounter in integrating these technologies for maximum effectiveness.

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