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4min chapter
Employing A Powerful AI-Driven Marketing Strategy
MarTech Podcast ™ // Marketing + Technology = Business Growth
Intro
This chapter examines the evolving role of artificial intelligence in marketing strategies, noting that many companies are still navigating the initial exploratory phase. It highlights the importance of purposeful AI integration to improve marketing effectiveness and drive sustainable business outcomes.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode