MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Employing A Powerful AI-Driven Marketing Strategy

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Intro

This chapter examines the evolving role of artificial intelligence in marketing strategies, noting that many companies are still navigating the initial exploratory phase. It highlights the importance of purposeful AI integration to improve marketing effectiveness and drive sustainable business outcomes.

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