MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Employing A Powerful AI-Driven Marketing Strategy

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Navigating the Exciting Terrain of AI in Marketing

This chapter delves into the evolving outlook of CMOs on artificial intelligence and its integration into marketing strategies. It examines both the excitement surrounding AI applications in analytics and creative processes, as well as the skepticism that persists within some organizations.

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