Snap Mafia: Rajan Vaish, founder of Easel, on building at the intersection of social and Gen AI and what he learned doing research at Stanford and Snap
May 30, 2024
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Rajan Vaish, founder of Easel and former Snap Research scientist, shares insights on blending social and Gen AI, the importance of a research mindset for founders, and the future of social media. He discusses his journey from academia to industry, the motivation behind user engagement on platforms like TikTok, and the unique features of Easel's AI-powered visual messaging experience.
Research mentality crucial for founders in building social Gen AI products.
Easel fosters imaginative expression with AI avatars while prioritizing user safety and control.
Deep dives
Rajan Vash's Academic Journey and Research Endeavors
Rajan Vash details his academic journey, starting with his work in accessibility research and his move towards crowdsourcing complex academic tasks. His project Stanford Art Research Initiative engaged 1500 global participants in academic research, leading to publications and career mobility support, including students entering prestigious programs like MIT and Stanford. This venture reflected his commitment to mobilizing a global crowd for academic problem-solving.
Transition to Snap and AR Innovation
After academia, Rajan Vash joined Snap's research team, focusing initially on crowdsourcing projects before diving into augmented reality (AR). His project 'Blocks' explored collaborative experiences in AR, studying factors like multiplayer interactions, geolocation relevance, and synchronous versus asynchronous scenarios. This research laid the foundation for future AR projects, including collaborations with Lego and exploration of AR on smart glasses.
Perception of Snap's Innovation and Social Impact
Rajan Vash discusses Snap's innovative reputation and the perception among academic circles regarding its boundary-pushing initiatives. Snap's concepts like Snap map and our story elicited 'wow' responses, highlighting the blend of fun experiences with underlying scientific principles. Vash's research at Snap focused on understanding user behavior and motivations for sharing publicly on platforms like Snapchat, drawing insights from diverse platforms like Reddit, Yelp, and Wikipedia.
Easel: Revolutionizing Visual Messaging with AI
Rajan Vash introduces Easel, an AI-powered visual messaging experience embedded within iMessage that enables users to create scenes and avatars with AI. By bypassing the need for a social graph, Easel streamlines sharing processes and enhances user expression. The platform facilitates easy remixing and multiplayer interactions while prioritizing user safety and control. Easel's unique approach fosters not only imaginative expressions but also a heightened awareness of users' surroundings and experiences.
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Rajan Vaish is the founder and CEO of Easel, an AI-powered app that lets you create scenes with your AI avatar to express yourself with friends in fun and imaginative ways, all directly from iMessage. Prior to founding Easel, Rajan was a senior research scientists in Snap Research's HCI Group working on projects across AR, smart glasses, and social computing. During our conversation Rajan shares his story going from academic research to Snap, how a research mentality is critical for founders, and why the next wave of social will be built alongside generative AI.
Download Easel at https://easelapps.ai/
Check out Rajan's research: http://www.rajanvaish.com/index.html
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Connect with James and Daniel!
LinkedIn:
James: https://www.linkedin.com/in/jamesborow/
Daniel: https://www.linkedin.com/in/danieldruger/
Twitter:
James: https://twitter.com/jamesborow
Daniel: https://twitter.com/ddruger
If you like Taking Inventory, do us a favor and give us a 5-star rating and review. It’s the best way to help support us. And subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!
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