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Spotify’s Per Sandell on the business of audio, building a $2B+ ads business, and embracing the hedged garden model
Mar 25, 2024
Per Sandell, VP of Product Management at Spotify, discusses managing subscription and ads businesses, the power of audio for brands, and innovations accelerating audio growth. Topics include advancements in audio advertising tools, data management challenges, evolving advertising models, RTB ecosystem intricacies, and Spotify's ads business.
41:38
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Quick takeaways
- Audio is a powerful tool for brands, Spotify focuses on subscription and ads businesses together.
- Capturing transaction data is crucial for ad monetization, Spotify introduces new video ad units.
Deep dives
From Toolbar Business to Spotify: An Ad Tech Journey
Para Sandell discusses his journey from starting with web toolbars and affiliate businesses to eventually selling his company to Rakuten, highlighting how early experiences in loyalty media and user behavior data paved the way for machine learning outcomes and transaction optimizations in ad tech.
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Discover
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