Per Sandell
Spotify’s VP of Product.
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Apr 8, 2025 • 44min
Season 5, Episode 15: Spotify's down-funnel advertising ambitions (with Lee Brown and Per Sandell)
Lee Brown, Spotify's Global Head of Ad Business & Platform, and Per Sandell, VP of Product, discuss exciting innovations in Spotify's advertising strategies. They dive into the launch of the Spotify Ad Exchange, the role of generative AI in creating automated audio ads, and how performance advertisers utilize this platform. The duo explores evolving user engagement techniques through personalized audio ads and contextual advertising, while hinting at a future of automated ad placements that promise to revolutionize the advertising landscape.
Mar 25, 2024 • 42min
Spotify’s Per Sandell on the business of audio, building a $2B+ ads business, and embracing the hedged garden model
Per Sandell, VP of Product Management at Spotify, discusses managing subscription and ads businesses, the power of audio for brands, and innovations accelerating audio growth. Topics include advancements in audio advertising tools, data management challenges, evolving advertising models, RTB ecosystem intricacies, and Spotify's ads business.
