Season 5, Episode 15: Spotify's down-funnel advertising ambitions (with Lee Brown and Per Sandell)

In this episode of the podcast, I speak with Lee Brown, Spotify’s Global Head of Ad Business & Platform, and Per Sandell, Spotify’s VP of Product, about Spotify's recent advertising product expansion, including its Spotify Ad Exchange (SAX) and its mobile app install product. Among other things, we discuss:

• The history of Spotify's advertising platform, which predates the Everything is an Ad Network phenomenon;
• The current state of Spotify advertising, including the product announcements made at Spotify's advertising event in New York City last week;
• How Spotify is bringing generative AI to audio;
• How performance advertisers use Spotify's advertising platform;
• The options for targeting on Spotify's platform;
• What role Spotify sees its ad exchange playing in the programmatic ecosystem;
• How Spotify plans to eventually automate ad placements and insertions.

Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:

• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
• ⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.
• ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

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