Mobile Dev Memo Podcast
Season 5, Episode 15: Spotify's down-funnel advertising ambitions (with Lee Brown and Per Sandell)
Apr 8, 2025
Lee Brown, Spotify's Global Head of Ad Business & Platform, and Per Sandell, VP of Product, discuss exciting innovations in Spotify's advertising strategies. They dive into the launch of the Spotify Ad Exchange, the role of generative AI in creating automated audio ads, and how performance advertisers utilize this platform. The duo explores evolving user engagement techniques through personalized audio ads and contextual advertising, while hinting at a future of automated ad placements that promise to revolutionize the advertising landscape.
44:24
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Quick takeaways
- Spotify's advertising platform has transformed to offer greater flexibility for advertisers, allowing access through direct buying or preferred DSPs.
- The recent launch of the Spotify Ad Exchange enhances advertisers' targeting capabilities by integrating with open and private marketplaces.
Deep dives
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