In this episode of the podcast, I speak with Lee Brown, Spotify’s Global Head of Ad Business & Platform, and Per Sandell, Spotify’s VP of Product, about Spotify's recent advertising product expansion, including its Spotify Ad Exchange (SAX) and its mobile app install product. Among other things, we discuss:
- The history of Spotify's advertising platform, which predates the Everything is an Ad Network phenomenon;
- The current state of Spotify advertising, including the product announcements made at Spotify's advertising event in New York City last week;
- How Spotify is bringing generative AI to audio;
- How performance advertisers use Spotify's advertising platform;
- The options for targeting on Spotify's platform;
- What role Spotify sees its ad exchange playing in the programmatic ecosystem;
- How Spotify plans to eventually automate ad placements and insertions.
Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:
- INCRMNTAL. True attribution measures incrementality, always on.
- Clarisights. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to clarisights.com/demo to try it out for free.
- ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
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