AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Spotify’s Per Sandell on the business of audio, building a $2B+ ads business, and embracing the hedged garden model
ADSN
Evolution of Audio Advertising Tools and Algorithms
The chapter explores the advancements in advertising tools within the audio industry, drawing resemblances to early developments in Facebook advertising. It emphasizes the significance of user data understanding for targeted ads and the implementation of machine learning to optimize ad performance in walled gardens. Insights are shared on measuring ad performance, utilizing algorithms for bid adjustments, and the importance of merging pre-click and post-click user engagement data for ad optimization on platforms like Spotify.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode