ADSN cover image

Spotify’s Per Sandell on the business of audio, building a $2B+ ads business, and embracing the hedged garden model

ADSN

CHAPTER

RTB Ecosystem, Identifier Challenges, DSP Partnerships, and GPU Advancements Discussed

Exploring the intricacies of RTB ecosystem, challenges of identifier integration, costs of compliance, and the strategic choices between major DSPs and smaller players. Also, highlighting technological advancements in the GPU space.

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