

The Checkmate founders on hustling their way to the top of the App Store, how Gen Z thinks, and what the future of retail looks like
Mar 11, 2024
Founders of Checkmate app discuss the broken online shopping experience, growth to 1M+ users with no paid media, how Gen Z shops differently, rise of micro brands, data-driven targeting in e-commerce, and app recommendations for personalized savings
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Building a Gen Z Focused App and Securing Funding
01:42 • 23min
Exploration of Text Message Impact, the Future of Messaging Tech, and Social Insights
24:28 • 1min
Exploring the Rise of Micro Brands and Brand Discovery in a Saturated Market
25:53 • 3min
Analyzing User Targeting and Personalization Strategies in E-commerce
28:37 • 11min
Wrap-up and Recommendations for the App 'Checkmate'
39:57 • 3min