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The Checkmate founders on hustling their way to the top of the App Store, how Gen Z thinks, and what the future of retail looks like
Mar 11, 2024
Founders of Checkmate app discuss the broken online shopping experience, growth to 1M+ users with no paid media, how Gen Z shops differently, rise of micro brands, data-driven targeting in e-commerce, and app recommendations for personalized savings
43:16
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Quick takeaways
- Checkmate founders recognized online shopping flaws, grew to 1M+ users with no paid media.
- Gen Z shopping habits differ from others, highlighting fragmented brand markets.
Deep dives
Founders' background and Checkmate's inception
Harry Dixby and Rory Darnes, founders of Checkmate, share their backgrounds from working with notable figures like Frank Geary and background as a DJ. They came together in the Bay Area, living in San Francisco, leading to the birth of Checkmate during COVID as a result of being friends and feeling bored. Checkmate is visualized as an app and extension that organizes e-commerce history, offers discount codes, and tracks packages.
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