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The Checkmate founders on hustling their way to the top of the App Store, how Gen Z thinks, and what the future of retail looks like

ADSN

CHAPTER

Exploring the Rise of Micro Brands and Brand Discovery in a Saturated Market

Exploring the trend of micro brands serving specific niche audiences, uncovering the challenges of brand discovery in a crowded market. The chapter showcases how platforms like Shopify are used to enhance data management for tailored marketing strategies in diverse industries.

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