The Checkmate founders on hustling their way to the top of the App Store, how Gen Z thinks, and what the future of retail looks like
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Building a Gen Z Focused App and Securing Funding
The chapter explores Checkmate's journey in attracting Gen Z users to their e-commerce app, reaching a million users, and building a strong brand presence with a mobile-first strategy. It also details their financing experiences, from rate limiting by Google to securing funding rounds of around 20 million involving investors like Google Ventures, Wishoff Ventures, and Mantis. The chapter delves into the team's unique strategies, hands-on approach, and the importance of data privacy and targeted advertising for Gen Z consumers.
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