In this episode, John Wilson and Jack Carr sit down with Rick Vazza as he shares his experience acquiring a second Zoom Drain franchise location. Rick sheds light on his journey, tackling challenges from leases to managing operations remotely. Discover the details of franchise growth, learning about the strategies and lessons alongside Rick. Tune in for a clear exploration of the ups and downs in expanding a franchise!Discussion Highlights:Lease Assumption: Rick outlines the unexpected but successful venture into franchising, sharing experiences from acquiring locations in different states.Licensing Requirements: The importance of meeting licensing requirements when expanding a franchise is discussed, with Rick sharing insights on the strategies employed.Franchise Support: Rick provides valuable insights into the level of support offered by the franchisor, touching on potential financial assistance during the initial phases of expansion.Operational Concerns: The discussion unfolds on managing operations remotely, emphasizing the role of technology in bridging the gap and ensuring efficient communication and oversight.Business Development Muscle: Rick outlines the strategies for building a robust business development infrastructure that facilitates remote expansion, offering valuable lessons for entrepreneurs in similar situations.Territory Expansion: The conversation explores options for future growth, weighing the pros and cons of greenfielding new locations versus acquiring existing territories. Rick provides a comprehensive view of strategic expansion considerations.Logistics Game: Practical challenges of overseeing multiple sites are discussed, focusing on effective planning and resource management.Diversification: Rick suggests branching into complementary services like window cleaning for strategic expansion.Host: John Wilson: @wilsoncompaniesHost: Jack Carr: @thehvacjackGuest: Rick Vazza @RickVazzaSpecial thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers. Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.Don't forget to subscribe!Youtube:Contact Owned and Operated: info@ownedandoperated.com Visit the website for more information More Ways To Connect with O&O John's YouTube Channel Weekly Newsletter Leave a Review John Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

In this episode, John Wilson is joined by Rick Vazza, an owner and operator of plumbing companies in the San Diego area. Rick Vazza discusses his journey of purchasing and launching a drain franchise, Zoom Drain in San Diego, as part of his existing plumbing business. He highlights the positive impact it had on his business. Additionally, they look at essential growth strategies involving B2B business development and explore the potential of introducing a restoration service. Later in the episode, Jack Carr joins in, providing useful information on franchise problems, business growth considerations, and the effects on current operations.Discussion Highlights:Franchising Expansion: Rick outlines the unexpected but successful venture into franchising, sharing experiences from acquiring locations in different states. B2B Business Development: The focus on B2B, particularly in the drain industry, is highlighted as a key strategy for growth, with an emphasis on targeting restaurants, hotels, and property management.Preventative Maintenance Plans: Rick discusses the implementation of preventative maintenance plans for high-end restaurants, emphasizing regular inspections and eco-friendly solutions.Challenges in B2B Sales: The challenges of B2B sales, especially dealing with gatekeepers in restaurants, are acknowledged. The importance of strategic approaches, such as scheduling in-person meetings, is discussed.Top of Funnel Strategies: The podcast delves into the challenges of generating leads, with Rick sharing insights into their evolving top-of-funnel strategies, including Google, digital marketing, and Local Services Ads (LSA).Utilizing Google My Business (GMB): Rick explains the advantage of running two GMBs, leveraging the flexibility provided by having a plumbing company in addition to the drain business.Exploring New Opportunities: The potential for synergy between plumbing and drain services is explored, along with the consideration of adding restoration services, demonstrating a diversified approach to business expansion.Strategic Business Development: Rick refines business development, stressing a focused and systematic strategy with dedicated individuals targeting sectors like hotels, restaurants, and property management.Host: John Wilson: @wilsoncompaniesHost: Jack Carr: @thehvacjackGuest: Rick Vazza @RickVazzaSpecial thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visitingContact Owned and Operated: info@ownedandoperated.com Visit the website for more information More Ways To Connect with O&O John's YouTube Channel Weekly Newsletter Leave a Review John Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

In today's episode, John Wilson is joined by Aizik Zimmerman to discuss strategies for home service businesses, particularly focusing on membership programs, marketing, and reviews. They emphasize the importance of providing value to customers and owning the customer relationship. The conversation touches on various marketing approaches, including digital marketing, reviews, and guerrilla marketing.Discussion Highlights:Value-Packed Membership Program: Creating a membership program that offers a range of services, discounts, and benefits to homeowners to build long-term relationships.Adding Extra Trades: Discussing the benefits of offering multi-trade protection plans within memberships to increase their value.Sales Incentives: Implementing sales incentives for technicians to promote and sell membership programs, including leaderboards and prizes.Frequency of Touches: Emphasizing the importance of consistent and varied communication with potential customers to increase brand visibility and trust.Digital Presence and Branding: The significance of having a strong online presence, including website, branding, and Google reviews, to stand out in the market.Review Generation: Strategies to incentivize technicians to ask for and generate customer reviews, highlighting the value of online reviews.Location in the Digital World: Comparing digital marketing to physical location and the need to be where your customers are online.Pushing the Envelope: Encouraging businesses to go beyond standard digital marketing practices and strive for excellence in customer service and marketing efforts.Host: John Wilson: @wilsoncompaniesGuest: Aizik Zimerman @aizikzimermanSpecial thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers. Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.Contact us:Youtube: @OwnedandOperatedPodcastX: @ownedoperatedcowww.ownedandoperated.cominfo@ownedandoperated.comContact Owned and Operated: info@ownedandoperated.com Visit the website for more information More Ways To Connect with O&O John's YouTube Channel Weekly Newsletter Leave a Review John Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

Exploring the success of a plumbing business in Chicago, discussing recruitment strategies, the impact of private equity, and the power of local ownership. Highlights include attracting top talent with competitive pay and a positive work culture, adapting recruitment processes, and the importance of digital marketing for business success.

In this episode, hosts John Wilson and Jack Carr discuss the art of recruiting top-tier talent that can help your home service business grow and thrive. The key? Build an organized, sales-like approach for recruiting top-tier talent. Tune in to see just how it's done! The discussion also includes when to bring in Human Resources or a recruitment hire, how to build an appealing business culture for potential hires, methods to identify and close on high-level candidates, and the benefits of consistent hiring practices. Discussion Highlights:The Importance of Recruitment: Discover why recruiting the right talent is crucial for your home service business.Creating a Recruitment Funnel: Learn how to build a robust recruitment pipeline to attract top candidates.Identifying Technician Archetypes: Find out how defining specific technician archetypes can help you better understand your ideal hires.Setting Clear Expectations: Understand why it's essential to set expectations for candidates and align them with your company's culture.The Role of Recruiters: Explore the impact of having dedicated recruiters in your team and how they can improve your hiring process.Selling Your Company: Shift your focus from selling the role to selling the company culture and vision.Red Flags in Hiring: Discover warning signs and red flags when evaluating potential candidates.The Snowball Effect: Understand how hiring the right people can lead to revenue growth and an additive company culture.Episode Hosts:John Wilson: @WilsonCompaniesJack Carr: @thehvacjack Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business.  Subscribe to the newsletter here.Contact us:Youtube: @OwnedandOperatedPodcastX: @ownedoperatedcowww.ownedandoperated.cominfo@ownedandoperated.comContact Owned and Operated: info@ownedandoperated.com Visit the website for more information More Ways To Connect with O&O John's YouTube Channel Weekly Newsletter Leave a Review John Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

In this episode of Owned and Operated, join hosts John Wilson and Jack Carr as they discuss the world of bidding software and pricing strategies tailored for home service companies. Drawing from their own experiences, they share insights about various CRM systems, with a particular emphasis on ServiceTitan. The discussion underscores the significance of streamlining your tech stack and the undeniable advantages of adopting a flat-rate pricing system.Additional Topics Covered in This Episode: Avoid Niche SolutionsTransitioning to One AppGoogle Drive for DocumentationPricing Philosophy John and Jack both ❤️ ServiceTitanBuild for the Future TeamEpisode Hosts:John Wilson: @WilsonCompaniesJack Carr: @thehvacjack Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business.  Subscribe to the newsletter here.Contact us:Youtube: @OwnedandOperatedPodcastX: @ownedoperatedcowww.ownedandoperated.cominfo@ownedandoperated.comContact Owned and Operated: info@ownedandoperated.com Visit the website for more information More Ways To Connect with O&O John's YouTube Channel Weekly Newsletter Leave a Review John Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

The podcast discusses the challenges of scaling a call center in a home service business, focusing on topics such as prioritizing quality, reducing wait times, in-house vs remote roles, maintaining brand consistency, evolving continuously, and unique challenges faced by call centers. They also touch on the impact of branding on small businesses and revenue generation, as well as addressing turnover and attendance issues in call centers.

Are you a home service entrepreneur looking to scale your business efficiently? In this episode of "Owned and Operated," we delve into the intricacies of middle management, scaling, and the challenges faced by home service companies as they grow. Join us as we explore valuable insights shared by industry experts.Discussion Highlights:Recruitment Strategy: Finding the right talent to manage different business pillars, such as plumbing, HVAC, and roofing, requires assessing their prior experience and team size management skills.Transition Challenges: Adapting employees from cost-saving to revenue-generating mindsets can be a significant hurdle, especially when bringing individuals from other industries.Organizational Structure: The importance of defining roles and structures as your business grows, including trade managers, field managers, and service managers.Scaling Call Centers: The growth of call centers is a critical aspect, with the need to adapt to increasing leads and adjust staffing to handle peak call times effectively.Challenges at $10 Million Mark: Crossing the $10 million mark often leads to operational challenges due to rapid scaling and limited infrastructure, especially in HR and accounting.Maintaining Momentum: Challenges at $20 million are different but exciting as you have momentum and resources to address issues creatively.Handling Extreme Events: Managing the call center during extreme weather events or high call volumes requires careful planning and real-time adjustments.Versatile Call Center: The call center can handle a wide range of home service industries, making it a vital component for comprehensive customer support.Episode Hosts:John Wilson: @WilsonCompaniesJack Carr: @thehvacjack Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business.  Subscribe to the newsletter here.Contact us:Youtube: @OwnedandOperatedPodcastX: @ownedoperatedcowww.ownedandoperated.comContact Owned and Operated: info@ownedandoperated.com Visit the website for more information More Ways To Connect with O&O John's YouTube Channel Weekly Newsletter Leave a Review John Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

Summary:In this episode of "Owned and Operated," the John and Jack explore key strategies to drive growth in the home service industry. They discuss the immense potential of utilizing a call center and establishing an inside sales team, highlighting the success of membership sales and a range of marketing avenues beyond pay-per-click (PPC) advertising.Key Takeaways:The Call Center Advantage: The hosts reveal how shifting membership sales to the call center led to a remarkable spike in sales and significantly higher conversion rates. They discuss the scalability, monitoring, and coaching aspects that make call centers an invaluable asset.Inside Sales Team: Establishing an inside sales team can be pivotal for driving leads and sales when relying solely on search engine marketing. They emphasize the role of such teams in reaching out to customers for repeat business, lead generation, and a personal touch.Diversified Marketing Strategies: Beyond PPC advertising, the hosts advocate for diversifying marketing efforts to maintain consistent lead generation. This includes branding, door-to-door outreach, email campaigns, SMS promotions, and postcard campaigns. The goal is to broaden the marketing funnel.Leveraging Existing Customer Base: Utilize your existing customer base by implementing outreach campaigns to retain and engage them. By increasing customer touchpoints, it's possible to drive repeat business and referrals.Measuring Success: The hosts plan to explore the impact of their marketing and inside sales strategies on their plumbing services. Stay tuned for results and data as they delve into these new strategies.Episode Hosts:John Wilson: @WilsonCompaniesJack Carr: @thehvacjack Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business.  Subscribe to the newsletter here.Contact us:Youtube: @OwnedandOperatedPodcastX: @ownedoperatedcowww.ownedandoperated.cominfo@ownedandoperated.comContact Owned and Operated: info@ownedandoperated.com Visit the website for more information More Ways To Connect with O&O John's YouTube Channel Weekly Newsletter Leave a Review John Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

Are you a home service entrepreneur looking to scale your business to new heights? In this episode of "Owned and Operated," we delve into a candid conversation between two experienced entrepreneurs, discussing their strategies, challenges, and insights. From pricing to growth plans and the pitfalls of expanding services, this discussion provides valuable nuggets of wisdom for those navigating the home service industry.Discussion Highlights:Stability in Home Service: Jack and John kick off with comparing home service stability to the roller-coaster ride of HVAC.Expanding Beyond HVAC: The hosts explore growth possibilities beyond HVAC, including pool and appliance repair services.Pay-Per-Click Costs: Dive into the world of advertising costs, where they discuss the varying prices of Pay-Per-Click ads, especially when compared to appliance repair.Scaling Marketing: Emphasizing the importance of cost-effective lead generation, the hosts share insights into scalable marketing efforts in competitive markets.Challenges of New Services: Insights into launching new services and navigating Google's backend rating system for Local Services Ads (LSAs).Pricing Complexities: Discussion on the intricacies of pricing services in a competitive market and researching market rates and competitors.Future Growth Plans: Jack and John reveal their vision for expanding their plumbing division and discuss their growth plans.Working Capital & Drain Services: The hosts touch on the significant capital needed for drain services and the considerations before venturing into this area.Episode Hosts:John Wilson: @WilsonCompaniesJack Carr: @thehvacjack Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business.  Subscribe to the newsletter here.Contact us:Youtube: @OwnedandOperatedPodcastX: @ownedoperatedcowww.ownedandoperated.cominfo@ownedandoperated.comContact Owned and Operated: info@ownedandoperated.com Visit the website for more information More Ways To Connect with O&O John's YouTube Channel Weekly Newsletter Leave a Review John Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC