#146 -Peter Lohmann and Home Service Branding as Lead Generation
Oct 8, 2024
Explore the power of branding as a lead-generation tool in the home services industry. Hear about scaling challenges and insights that can unlock growth potential. Discover the importance of optimizing call centers and finding the right talent for specific problems. Learn how effective communication and innovative call management strategies are crucial during emergencies. Dive into measuring marketing effectiveness to boost brand visibility and ROI, ensuring sustainable lead flow and customer engagement.
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question_answer ANECDOTE
Wilson's Growth Journey
John Wilson bought his family's plumbing and heating company in 2016 with eight people and $1 million revenue. - The business grew to $25 million and 135 employees, aiming for $100 million by 2030.
insights INSIGHT
Phone Calls Lead Home Services
Phone calls remain the dominant lead method in home services despite technology changes. - Emergencies drive customers to call immediately, reflecting primal urgency for help.
volunteer_activism ADVICE
Optimize Call Routing with AI
Route high-value calls to top call center reps to increase booking rates and productivity. - Use AI to filter low-value calls, enabling focus on revenue-generating leads and improved CSR pay.
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In 'Who Not How', Dan Sullivan and Dr. Benjamin Hardy introduce the 'Who Not How' framework, which challenges the traditional 'how' mindset by encouraging readers to ask 'who' can help achieve their goals. This book teaches how to delegate tasks effectively, find experts who can handle specific challenges, and create transformational relationships. By adopting this mindset, readers can free up time, build supportive teams, and achieve their biggest goals while maintaining personal freedom and reducing burnout.
In this episode of Owned and Operated, John explains the world of home service business growth with CEO Peter Lohmann, focusing on how branding can serve as a powerful lead-generation tool. John and Peter explore the journey of scaling a home service company, including the challenges, insights, and opportunities that come with driving marketing efforts and building operational efficiency.
Key takeaways from this episode include the critical role that marketing and branding play in generating leads, the importance of optimizing call centers, and how to scale operations efficiently. John also emphasizes the value of finding the right people to solve specific problems in the business, which can unlock massive growth potential.
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Turn communication into conversion with Hatch and its AI Agents, ready to handle follow-ups, reminders, email blasts, and more for your home service business. Save employee hours and book more leads with the power of Hatch. Learn More About Hatch Here
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Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast 