Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast cover image

#146 -Peter Lohmann and Home Service Branding as Lead Generation

Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast

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Measuring Marketing Effectiveness in Lead Generation

This chapter explores effective strategies for evaluating marketing performance, focusing on brand visibility and lead generation. It highlights the importance of ROI tracking and the use of analytics tools to better understand customer interactions and enhance marketing efforts.

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