

#221
Mentioned in 64 episodes
Who Not How
Book • 2020
In 'Who Not How', Dan Sullivan and Dr. Benjamin Hardy introduce the 'Who Not How' framework, which challenges the traditional 'how' mindset by encouraging readers to ask 'who' can help achieve their goals.
This book teaches how to delegate tasks effectively, find experts who can handle specific challenges, and create transformational relationships.
By adopting this mindset, readers can free up time, build supportive teams, and achieve their biggest goals while maintaining personal freedom and reducing burnout.
This book teaches how to delegate tasks effectively, find experts who can handle specific challenges, and create transformational relationships.
By adopting this mindset, readers can free up time, build supportive teams, and achieve their biggest goals while maintaining personal freedom and reducing burnout.
Mentioned by































Mentioned in 64 episodes
Mentioned by 

as a book summarizing the concept of focusing on "who" rather than "how".


Alex Hormozi

180 snips
The Role of Hard Work & Embracing Uncertainty (on Leveling Up with Eric Siu) Pt. 2 - Aug ‘23 | Ep 637
Mentioned by 

and 

in the context of productivity and the "gain vs. gap" mindset.


Chris Williamson


Greg McKeown

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184: Hidden Potential by Adam Grant
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Tommy Mello

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Q&A With Tommy - Elevating Your Workforce in 2025
Recommended by ![undefined]()

; the core idea is to hire the right people and let them figure out how to get things done.

Mike Schmitz

90 snips
192: Flow State
Mentioned by 

as a book recommended by Mark Levison.


Cory Hixson

56 snips
183: Build by Tony Fadell
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in relation to delegation and identifying the right people for tasks.


Mike Schmitz

49 snips
210: Free Time by Jenny Blake
Mentioned by 

as a guide to focusing on finding the right people to collaborate with rather than figuring out how to do things yourself.


Ali Abdaal

47 snips
E059 - Ali Abdaal - Automate Your Time & Productivity: How to Get Sh*t Done as a Solopreneur
Mentioned by 

and 

as a book about focusing on finding the right people ('the who') rather than the process ('the how') to achieve goals.


Cory Hixson


Mike Schmitz

40 snips
185: Who Not How by Dan Sullivan & Dr. Benjamin Hardy
Mentioned by ![undefined]()

in the context of business strategy and delegation.

Ryan Pineda

39 snips
Don’t Go Broke Trying to Get Rich with Ryan Pineda
Mentioned by 

as a book on entrepreneurship and delegation.


Chris Voss

35 snips
Chris Voss with Jordan and Mikhaila Peterson
Mentioned by 

when discussing the importance of having a vision for a project.


Russell Brunson

34 snips
Getting Stuff Done: The Framework for Finishing What You Start | #Success - Ep. 08
Mentioned by 

as one of the books he wrote with Ben Hardy after being introduced to him.


Dan Sullivan

30 snips
What's In It For Them: Ambition & Agency with Joe Polish and Dan Sullivan - 10xTalk Episode #240
Mentioned by 

as a collaboration between Dan Sullivan and Dr. Benjamin Hardy.


Mike Schmitz

27 snips
171: The Gap and The Gain by Dan Sullivan & Dr. Benjamin Hardy
Mentioned by ![undefined]()

as a favorite book that contributed to her company's success.

Nicole Serena

27 snips
How To Scale Your Business Without Burning Out, with Nicole Serena
Mentioned by 

as a book co-authored with Benjamin Hardy.


Dave Asprey

27 snips
How To Be Your Future Self Right Now – Benjamin Hardy, Ph.D. : 966
Mentioned by Dr. 

as a book he wrote with Dan Sullivan.


Benjamin Hardy

25 snips
Dr. Benjamin Hardy: Scale Your Business 10x Faster with This Proven Framework | Entrepreneurship | E361
Mentioned by 

as the author of "Who Not How", a book about outsourcing and delegation.


David Greene

25 snips
614: The Cash-Flow Boosting Businesses that Savvy Real Estate Investors Own w/Codie Sanchez
Mentioned by ![undefined]()

as a guide to focus on identifying the right people for a task rather than focusing on the process itself.

Christina Langdon

25 snips
Episode 502 The Mindset of Inspired Leadership with Christina Langdon
Mentioned by ![undefined]()

, discussing the importance of having teams in business and questioning how AI might change the traditional team structure.

Erik Faz Jurgensen

24 snips
How a Developer Builds Fast, Learns Faster, and Delegates to AI