Dive into the staggering collapse of Air Pro Solutions, a once-successful HVAC giant drowning in $250 million of debt. Discover how aggressive marketing and reckless spending spiraled into disaster. Learn about the importance of financial oversight and the potential dangers of hasty acquisitions in the plumbing world. Plus, explore how AI innovations are transforming efficiency in HVAC operations amid market challenges. This insightful discussion highlights crucial lessons for business management and the future of the industry.

Eddie Griffin, owner and president of Brown Roofing, started his journey in the roofing industry at just 13. He shares insights on scaling his business to over $20 million through effective marketing and strategic hiring. Eddie discusses the importance of online presence with Google My Business and Local Service Ads, maximizing call center efficiency with AI, and navigating the ups and downs of market fluctuations. He emphasizes the significance of strong leadership, financial oversight, and building long-term relationships with clients.

Kenny Bush, the owner of Da Vinci's Best Plumbing, shares his compelling journey from a small-town farmer to a successful plumbing entrepreneur. He dives into the importance of mastering SEO and utilizing customer reviews to enhance local visibility. Kenny discusses branding strategies, the vital role of community support among tradespeople, and the necessity of effective bookkeeping. His insights on maximizing Google My Business profiles and navigating financial challenges offer invaluable advice for anyone looking to thrive in the plumbing industry.

Roger Wakefield, a plumbing influencer and owner of Texas Green Plumbing, shares his insights on transforming the plumbing industry through social media and innovative marketing. He emphasizes the power of Google My Business and Local Service Ads for lead generation, revealing how these tools brought in hundreds of thousands in sales. Roger’s passion for mentorship shines as he discusses training the next generation of plumbers and advocating for skilled trades. He also highlights unique challenges in Texas plumbing and the importance of a strong brand identity.

Discover how to streamline operations in HVAC, plumbing, and electrical businesses with effective SOPs. Learn the importance of accountability and structured communication to manage multi-department processes. Gain insights on optimizing technician efficiency and improving customer service through automation. Explore the financial implications of collections and the necessity of regular audits. Unlock the keys to mitigating legal risks and enhancing overall business health for sustainable growth.

John and Jack dive into smart sales strategies that keep HVAC businesses thriving, even during slow months. They highlight innovative discounting techniques and the power of inside sales to boost profits. The duo shares insights on how technology, like automating follow-ups, can streamline operations and enhance customer engagement. Reflecting on past successes, they emphasize the importance of data-driven approaches and strategic planning for sustained growth. There’s also a lively discussion on upcoming workshops and the excitement surrounding new business initiatives.

Discover powerful outbound strategies to keep your service board thriving. Innovations like multi-channel marketing and smart software, such as Hatch, are key to boosting demand and productivity. Hear tips on navigating slow seasons and the importance of clear messaging in direct mail campaigns. The speakers share creative strategies for effective lead generation in the HVAC and plumbing sectors. Plus, gain insights on managing expectations and building a strong company culture focused on lead generation and sales.

Paul Reed, a roofing industry mogul, shares his transformative journey from a local player to the head of a multi-million dollar operation. He delves into the revival of Northwest Roofing and the essential strategies for scaling in a competitive market. Reed discusses the shift toward higher professionalism in sales roles and the impact of storm-related projects on business dynamics. He also highlights the benefits of focusing on commercial roofing for profitability and offers invaluable insights for aspiring entrepreneurs navigating the evolving roofing landscape.

Jamie Smith, VP of Marketing at Modernize, joins us to break down the secret to finding the best leads for your home service business.We tackle the big question: Are lead aggregators worth it? Jamie explains why Modernize isn’t just another lead aggregator but a smarter way to generate high-quality leads using data-driven strategies.If you want to stop wasting money on bad leads and start closing more jobs, this episode is for you.Special Thanks to ModernizeWe’ve been using Modernize them for our water quality leads, and it’s been smooth sailing from day one.  If you’re serious about boosting your leads, definitely check them out: https://modernize.com/pros/leads?utm_campaign=owned-podcastShoutout to Quick Staffers LLCQuick Staffers are the staffing agency bringing global talent to the HVAC and plumbing industries. They specialize in placing trained overseas CSRs, fully equipped with the best SOPs and scripts at a fraction of the cost.Don't miss out. Get $1000 off your first placement here: https://docs.google.com/forms/d/e/1FAIpQLSc16JbSEqySXdOFuFm8JIzPIEgE7AOvBp9NxlLi4ypeGpZ8gQ/viewformEpisode Hosts: 🎤John Wilson: @WilsonCompanies on XJack Carr: @TheHVACJack on XEpisode Guest:Jamie Smith on Linked In: https://www.linkedin.com/in/jamiesmithaustin/Contact Owned and Operated: info@ownedandoperated.com Visit the website for more information More Ways To Connect with O&O John's YouTube Channel Weekly Newsletter Leave a Review John Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC

Anand Subbaraj, the former Head of Product at Microsoft and now the visionary founder of Zuper, shares his transition from big tech to entrepreneurship. He dives into the challenges of launching Zuper, a transformative field service platform, emphasizing the importance of adaptability and passion. Anand discusses the practical integration of AI to streamline dispatch operations, enhance customer experiences, and boost overall efficiency for tradespeople. He underscores the need for customer-centric approaches and fostering reliable partnerships in the industry.