Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
John Wilson
The Owned and Operated electrical, HVAC, and plumbing business growth podcast is hosted by John Wilson and Jack Carr. These two Home Service Business owners bring you weekly podcasts and daily content with multiple perspectives, actionable advice, and info on an ever-changing industry revolving around advertising, lead generation, and more. Join us every Tuesday for topical conversations that unlock the potential for your business growth. Covering topics from top-tier talent recruitment to mastering marketing strategies and scaling your home service business, the podcast aims to be your guide on the path to entrepreneurial success.For more information, visit www.ownedandoperated.com.
Episodes
Mentioned books
Sep 9, 2025 • 27min
#240 3 Marketing Mistakes That Keep Contractors Stuck Under $10M
Ethan Wright, a growth strategist from Service Scalers, joins to uncover the three critical marketing mistakes service companies make that stifle growth. He explains how chasing leads can lead to confusion and reveals the importance of understanding booking rates and ROI. Ethan discusses effective budget management and highlights the power of optimizing Google Business Profiles and leveraging customer reviews. Discover practical strategies for scaling past $10 million with smart marketing decisions and a data-driven approach.
11 snips
Sep 4, 2025 • 17min
#239 How To Make Your Business Grow FAST
Join John Wilson and Jack Carr as they unveil the secrets to smashing through the $10 million growth barrier in home services. Discover why the right leads, a strong sales team, and effective recruitment are your golden tickets. Learn how employee incentives can boost performance and why a solid infrastructure won't substitute for core business fundamentals. Jack shares insights from his own journey, offering practical strategies to spark consistent demand and foster rapid, efficient growth.
Sep 2, 2025 • 22min
#238 Are You Making This BIG Marketing Mistake?
The podcast dives into the challenges of lead generation for contractors in 2025, highlighting unpredictable weather and rising digital costs. It promotes consistency in marketing while answering crucial questions: Why you? Why now? How can I afford you? The discussion also covers the Zero Moment of Truth, stressing the significance of consumer research. Plus, it explores SEO changes influenced by AI and provides strategies for maintaining market share during tough times, ensuring businesses are well-prepared for 2026.
8 snips
Aug 30, 2025 • 3min
Double Your Profit Day #30 How We Doubled Profits By Slashing Overhead!
Discover how cutting overhead can drastically increase profits. Learn why overhead is the silent killer of revenue and how it can strangle growth. The discussion includes smart strategies like combining roles, automating tasks, and outsourcing non-essential work. Cutting unnecessary consultants can quickly free up cash. Embrace a 'cut first, ask questions later' approach to savings, and find out how to reward excellence while trimming costs. This is a must-listen for contractors and small business owners wanting to scale!
4 snips
Aug 29, 2025 • 2min
Double Your Profit Day #29 Are You Wasting Money on Tech You Don’t Need?
In this insightful discussion, experts warn against the pitfalls of over-investing in technology. They highlight the risks of being an early adopter, pointing out that flashy new tools may not always provide a return on investment. The conversation delves into how excessive SaaS fees can erode profits and the hidden costs of implementation distractions. Ultimately, the focus shifts to the importance of solid business processes over simply accumulating tech.
Aug 28, 2025 • 2min
Double Your Profit Day #28 Beat Big Competitors with SMART Marketing Strategies
Discover how strategic marketing investments can help businesses outshine competitors. Learn why staying bold in your marketing during tough times creates growth opportunities. The discussion highlights real-world examples showcasing how cutting competitors' marketing budgets can lead to market dominance. Plus, explore the idea that every dollar spent on marketing is vital for business expansion.
11 snips
Aug 28, 2025 • 26min
#237 How to Spend Your Marketing Budget: $100K vs $500K vs $1M
In this conversation, Tony Castellucci from Wanamaker, a seasoned expert in home services marketing, shares insights on effectively allocating marketing budgets from $100K to $1M. He discusses avoiding wasteful spending while maximizing strategies like SEO and PPC. Tony emphasizes the importance of balancing traditional media with digital, as well as understanding seasonality in marketing. Listeners will gain crucial tips on building brand presence and lead flow for businesses of varying scales, focusing on strategic growth and avoiding common pitfalls.
5 snips
Aug 27, 2025 • 3min
Double Your Profit Day #27 Are You Wasting Money On The Wrong Things?
Discover the crucial distinction between strategic and non-strategic costs and how it impacts your business's success. Learn to pinpoint expenses that truly drive growth, like marketing and top talent, versus those that merely inflate your budget without adding value. Gain insights into evaluating your spending habits to cut unnecessary costs. This discussion unveils strategies to maximize profits and streamline operations for contractors and home service owners.
5 snips
Aug 26, 2025 • 2min
Double Your Profit Day #26 You Won't Believe How EASY it is to Multiply Your Winners
In this insightful discussion, the focus is on boosting profitability by identifying and amplifying successful business areas. Listeners learn to eliminate underperforming services that drain resources and instead double down on what works. The conversation highlights the Pareto Principle, emphasizing the importance of concentrating efforts on the vital 20% that drives 80% of results. A compelling real-world example is shared about transitioning resources from a losing new construction arm to a thriving plumbing department.
Aug 26, 2025 • 30min
#236 How Our Team Sells MORE With AI
Tal Shub, CEO of Craft, innovates the role of AI in home service sales. He reveals how Craft's AI engine enhances team performance by providing real-time coaching during customer interactions. The discussion highlights strategies to overcome technician resistance and the importance of understanding customer financing needs. Shub shares insights on boosting average ticket sizes and how open-ended questions can dramatically improve sales outcomes. With firsthand results from a $30M company rollout, this talk is essential for anyone looking to transform their sales culture in service industries.
