Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast #232 Buying $200,000 in Leads - Is It Worth It?
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Aug 12, 2025 Sam Preston, CEO of Service Scalers, delves into the intricacies of lead generation for home service businesses. He challenges the obsession with organic leads, suggesting that purchasing leads can be more effective. The conversation tackles how to allocate marketing budgets effectively, especially when investing up to $200K. Strategies for optimizing PPC campaigns and harnessing Local Service Ads are highlighted, alongside the importance of smart staffing solutions to enhance business efficiency. Expect actionable insights to supercharge your growth!
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DIY Marketing Beats Small Agencies
- Don't hire an agency if you only have $1-2k/month for marketing.
- Learn LSA and GMB on YouTube and focus on grassroots channels like Nextdoor or TikTok instead.
Test Lead Partners Before Paying Agencies
- If you have $5-10k/month, test lead aggregators and LSA before committing heavily to agencies.
- Bring an agency in closer to $10k/month if you need scale and lack internal expertise.
First Agency Hired At $6K/Month
- John hired an agency when his budget hit about $6k/month after struggling with DIY Google Ads.
- He found it scary but necessary to scale because internal experience was limited.
