Sam Preston, CEO of Service Scalers, shares his expertise on maximizing marketing ROI for home service businesses. He discusses how to track lead sources effectively and the importance of a well-optimized website over a flashy one. Sam emphasizes the power of SEO and Google Ads in driving qualified leads, while revealing strategies that fueled his company’s explosive growth. He also covers measuring marketing performance, managing costs per lead, and adapting to Google's evolving landscape, ensuring businesses can scale efficiently.