Sam Preston

Sam Preston, CEO of Service Scalers, shares invaluable insights on marketing for home service businesses. He highlights the importance of prioritizing Google Ads, Local Service Ads, and SEO, while cautioning against wasting budgets on traditional media too soon. Discussed are the differences between capturing and creating demand, as well as the pitfalls of hiring marketing managers too early. Sam emphasizes the need for strategic budget allocation and effective vendor management to drive growth, providing real-world examples of successful marketing strategies.

Ethan Wright and Sam Preston from Service Scalers are digital marketing experts focusing on home services. They delve into how AI and automation are transforming marketing strategies, emphasizing lead generation and brand building. The duo discusses the challenges and advantages of integrating AI, while also addressing customer retention as key for sustainable growth. They share actionable insights on optimizing marketing budgets, effective SEO, and the shift to conversational queries, showcasing the importance of adapting to the evolving landscape.

Sam Preston, CEO of Service Scalers, reveals how AI is fundamentally transforming local search for home service businesses. He discusses the urgent need for HVAC, plumbing, and service operators to adapt their marketing strategies or risk becoming obsolete. Preston emphasizes the significance of SEO, Google Business Profiles, and quality reviews in the AI-driven landscape. Listeners learn about AI tools like ChatGPT and their impact on marketing effectiveness, customer engagement, and operational efficiencies that can set businesses apart in a competitive market.

Sam Preston, CEO of Service Scalers, shares his expertise on maximizing marketing ROI for home service businesses. He discusses how to track lead sources effectively and the importance of a well-optimized website over a flashy one. Sam emphasizes the power of SEO and Google Ads in driving qualified leads, while revealing strategies that fueled his company’s explosive growth. He also covers measuring marketing performance, managing costs per lead, and adapting to Google's evolving landscape, ensuring businesses can scale efficiently.

Sam Preston, CEO of Service Scalers, delves into the intricacies of lead generation for home service businesses. He challenges the obsession with organic leads, suggesting that purchasing leads can be more effective. The conversation tackles how to allocate marketing budgets effectively, especially when investing up to $200K. Strategies for optimizing PPC campaigns and harnessing Local Service Ads are highlighted, alongside the importance of smart staffing solutions to enhance business efficiency. Expect actionable insights to supercharge your growth!