Sam Preston

Sam Preston, CEO of Service Scalers, shares invaluable insights on marketing for home service businesses. He highlights the importance of prioritizing Google Ads, Local Service Ads, and SEO, while cautioning against wasting budgets on traditional media too soon. Discussed are the differences between capturing and creating demand, as well as the pitfalls of hiring marketing managers too early. Sam emphasizes the need for strategic budget allocation and effective vendor management to drive growth, providing real-world examples of successful marketing strategies.

Ethan Wright and Sam Preston from Service Scalers are digital marketing experts focusing on home services. They delve into how AI and automation are transforming marketing strategies, emphasizing lead generation and brand building. The duo discusses the challenges and advantages of integrating AI, while also addressing customer retention as key for sustainable growth. They share actionable insights on optimizing marketing budgets, effective SEO, and the shift to conversational queries, showcasing the importance of adapting to the evolving landscape.

Sam Preston, CEO of Service Scalers, shares his expertise on maximizing marketing ROI for home service businesses. He discusses how to track lead sources effectively and the importance of a well-optimized website over a flashy one. Sam emphasizes the power of SEO and Google Ads in driving qualified leads, while revealing strategies that fueled his company’s explosive growth. He also covers measuring marketing performance, managing costs per lead, and adapting to Google's evolving landscape, ensuring businesses can scale efficiently.