Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast

#190 How AI and Automation Are Revolutionizing Home Service Marketing

18 snips
Apr 29, 2025
Guest
Sam Preston
Guest
Ethan Wright
Ethan Wright and Sam Preston from Service Scalers are digital marketing experts focusing on home services. They delve into how AI and automation are transforming marketing strategies, emphasizing lead generation and brand building. The duo discusses the challenges and advantages of integrating AI, while also addressing customer retention as key for sustainable growth. They share actionable insights on optimizing marketing budgets, effective SEO, and the shift to conversational queries, showcasing the importance of adapting to the evolving landscape.
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ADVICE

Never Cut Marketing Budget

  • Do not reduce your marketing budget during volatile times like tariffs or recessions.
  • Instead, consider doubling down on marketing when competitors pull back to capture more opportunities.
ADVICE

Maximize Cost-Per-Lead Before Switching

  • Focus on the cost per lead and keep increasing budget while it remains profitable.
  • Avoid switching marketing channels before maximizing results on your best performing platforms.
ADVICE

Record Calls to Improve Sales

  • Record and review sales calls; phone call quality affects lead conversion massively.
  • Train call center reps to sell appointments and handle objections smoothly to boost revenue.
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