Ethan Wright

Ethan Wright and Sam Preston from Service Scalers are digital marketing experts focusing on home services. They delve into how AI and automation are transforming marketing strategies, emphasizing lead generation and brand building. The duo discusses the challenges and advantages of integrating AI, while also addressing customer retention as key for sustainable growth. They share actionable insights on optimizing marketing budgets, effective SEO, and the shift to conversational queries, showcasing the importance of adapting to the evolving landscape.