Ethan Wright

Ethan Wright and Sam Preston from Service Scalers are digital marketing experts focusing on home services. They delve into how AI and automation are transforming marketing strategies, emphasizing lead generation and brand building. The duo discusses the challenges and advantages of integrating AI, while also addressing customer retention as key for sustainable growth. They share actionable insights on optimizing marketing budgets, effective SEO, and the shift to conversational queries, showcasing the importance of adapting to the evolving landscape.

In this discussion, Ethan Wright from Service Scalers, a digital marketing agency specializing in home service growth, joins John Wilson to tackle the intriguing question of maximizing a million-dollar marketing budget. They emphasize prioritizing lead generation and discuss the breakdown between demand capture and generation. The duo warns against spreading budgets too thin and highlights the importance of focusing on a few proven channels. Listeners will gain insights into budget allocation strategies and discover the vital interplay between brand marketing and lead management.

Ethan Wright, a growth strategist from Service Scalers, joins to uncover the three critical marketing mistakes service companies make that stifle growth. He explains how chasing leads can lead to confusion and reveals the importance of understanding booking rates and ROI. Ethan discusses effective budget management and highlights the power of optimizing Google Business Profiles and leveraging customer reviews. Discover practical strategies for scaling past $10 million with smart marketing decisions and a data-driven approach.