In this engaging discussion, Sam Preston, CEO of Service Scalers and expert in digital marketing for home services, shares his wealth of knowledge. He dives into the transformation from traditional marketing to cutting-edge digital strategies, emphasizing the importance of SEO and AI in lead generation. Sam also addresses common challenges in the industry and highlights the value of strategic partnerships. With fascinating insights and success stories, this chat is a treasure trove for anyone in the home service space!
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question_answer ANECDOTE
Agency Started with Focused Partnership
Sam Preston shared how Service Scalers started by focusing deeply on one client and systematizing lead generation efforts.
This approach allowed them to scale and copy success to other home service clients efficiently.
question_answer ANECDOTE
Using Call Listening to Improve Booking
Sam Preston found that some client teams fail to book leads properly despite calls coming in.
They implemented call listening to identify dropped sales opportunities and improve booking rates.
insights INSIGHT
Ownership of Marketing Assets Critical
Many home service businesses pay high management fees but don't own their marketing assets.
Losing control over websites and SEO negatively affects business value and growth.
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Today's episode features a special guest, Sam Preston, CEO of Service Scalers. Join us as Sam visits our shop and shares his insights on revolutionizing home service marketing. We discuss the evolution from traditional marketing methods to leveraging digital strategies, AI, and SEO to drive leads and business growth. Learn about the challenges and successes in the industry, fresh marketing approaches, and how Service Scalers is setting new standards. If you're in the home service industry or considering entering it, this episode is packed with valuable insights and practical advice.
Chapters 00:00 Introduction and Guest Welcome 00:16 Tour of the Shop 01:07 Comparing Home Service Companies 01:48 Digital Marketing Journey 02:26 Specialized Marketing Campaigns 02:58 Building an Agency for Home Services 03:57 Challenges in Home Service Marketing 07:44 Client Success Stories 13:52 Future of Home Service Marketing 15:00 Management Fees and PPC Commissions 15:36 Ownership Issues with Marketing Assets 16:20 Exploring New Marketing Options 17:32 The Importance of Lead Generation 19:17 Leveraging Technology and AI in Marketing 21:09 Building a Competitive Advantage 24:08 Client Success Stories and Referrals 25:26 Conclusion and Final Thoughts
Guest: Sam Preston of Service Scalers: @HeySamPreston If you want to learn more about Service Scalers, get your own home services business website, and dominate the SEO and Google Ads game, then check them out today. www.servicescalers.com
Special Thanks to Avoca AI Coaching and Training Looking to train your call center and technicians back on their calls? Get better performance today with the power of Avoca AI, as your staff learns their pain points and improves end-to-end.
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Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast