Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast

#151 - From Leads to Revenue: Maximizing Your Marketing ROI with Sam Preston

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Nov 12, 2024

Sam Preston, CEO of Service Scalers, shares his expertise on maximizing marketing ROI for home service businesses. He discusses how to track lead sources effectively and the importance of a well-optimized website over a flashy one. Sam emphasizes the power of SEO and Google Ads in driving qualified leads, while revealing strategies that fueled his company’s explosive growth. He also covers measuring marketing performance, managing costs per lead, and adapting to Google's evolving landscape, ensuring businesses can scale efficiently.

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ADVICE

SEO Investment Timing

Invest in SEO when your business is ready for long-term growth, like when nearing capacity.
SEO is a long game, but yields high rewards when you reach the top and become hard to dethrone.

ANECDOTE

SEO Competitor Anecdote

John Wilson mentions a competitor who invested in SEO early on and still outranks him despite his efforts.
This highlights the long-term benefits and defensibility of SEO when done right.

ADVICE

Content Quantity for SEO

Create a substantial amount of high-quality content for SEO, aiming for at least 10 articles per month.
Treat content creation as an investment; small efforts won't yield significant returns.

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He’s back! John is joined by Sam Preston, the dynamic CEO of Service Scalers, a marketing powerhouse specializing in helping home service businesses scale fast, for a recent livestream Q&A for the Owned and Operated Facebook Group. If you’re looking to grow your business and dominate your local market, this is an episode you won’t want to miss.

Learn more about Service Scalers, get your own home services business website, and dominate the SEO and Google Ads game, then check them out today.

Sam and John look into the strategies that took Service Scalers from $10K to a projected $2 million in annual revenue within just a year. They discuss the importance of understanding where your leads are coming from and how tracking the right KPIs can make all the difference. Sam shares why a simple, well-optimized website is more effective than a flashy, expensive one, and why investing in SEO is a game changer—but only when your business is ready for it.

The conversation also covers:

- The role of Google Ads, PPC, and Local Service Ads (LSAs) in driving qualified leads.

- How to effectively track and measure your marketing ROI to avoid wasted spend.

- Why knowing your book rate by channel can help you optimize your marketing dollars.

- The importance of being nimble and dynamic with your lead sources.

- Sam’s take on the latest changes in Google’s API and what it means for SEO indexing.

Episode Hosts: 🎤

John Wilson: https://x.com/WilsonCompanies
Jack Carr: https://x.com/thehvacjack

Episode Guest:

Sam Preston: https://x.com/heysampreston
More on Service Scalers: https://servicescalers.com/

A SPECIAL THANKS TO HATCH
Turn communication into conversion with Hatch and its AI Agents, ready to handle follow-ups, reminders, email blasts, and more for your home service business. Save employee hours and book more leads with the power of Hatch.
Learn More About Hatch Here

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

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