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Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
#151 - From Leads to Revenue: Maximizing Your Marketing ROI with Sam Preston
Nov 12, 2024
Sam Preston, CEO of Service Scalers, shares his expertise on maximizing marketing ROI for home service businesses. He discusses how to track lead sources effectively and the importance of a well-optimized website over a flashy one. Sam emphasizes the power of SEO and Google Ads in driving qualified leads, while revealing strategies that fueled his company’s explosive growth. He also covers measuring marketing performance, managing costs per lead, and adapting to Google's evolving landscape, ensuring businesses can scale efficiently.
41:20
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Quick takeaways
- Understanding and tracking KPIs are crucial for optimizing marketing strategies and enhancing business growth in the home service industry.
- Investing in SEO can yield long-term benefits, but businesses should prioritize immediate lead generation unless they are ready for sustainable growth.
Deep dives
The Role of SEO and Lead Generation in Business Growth
Utilizing effective SEO strategies is crucial for attracting leads and achieving long-term business growth. It is suggested that businesses should initiate SEO efforts once they are nearing capacity and need a sustainable influx of leads, understanding that long-term investment in SEO can yield significant returns. Those new to the industry or with limited resources should prioritize immediate lead generation methods over SEO until they are prepared to invest in future growth. Data indicates that a majority of clients engaged in SEO see positive results, as good SEO ranks are difficult for competitors to surpass, offering a solid competitive edge.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode