Millionaire University How a Home Service Digital Marketing Agency Has Mastered Lead Generation With Sam Preston (MU Classic)
Jul 6, 2025
In this compelling discussion, Sam Preston, founder of Service Scalers, shares his journey of scaling a home service digital marketing agency to $2 million in under a year. He dives into the power of niching down for efficient growth and emphasizes how Local Service Ads transformed lead generation. Sam highlights optimizing Google Business Profiles and using AI tools for strategy enhancement. With insights on maintaining client relationships through transparency and results, this conversation is a goldmine for anyone in the digital marketing space.
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Sam's Journey to $2M Agency
- Sam Preston started his agency after struggles in sales and building websites for friends.
- His journey includes multiple agencies and lessons leading to his current success with Service Scalers.
Benefits of Niching Down
- Niching down simplifies fulfillment and messaging, enabling easier scaling of marketing agencies.
- Specializing allows replication of proven strategies and more effective pitches to clients.
Website as Marketing Foundation
- A good website is foundational for effective ads and conversion; a poor site wastes ad spend.
- Sam's agency outsources web development but considers bringing developers in-house for control and costs.