Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast Double Your Profit Day #12 The How to Raise Your Prices Without Losing Customers
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Aug 12, 2025 Discover how to strategically raise your prices without alienating customers. Learn the importance of pricing based on demand and the pitfalls of underpricing. Explore how scarcity can serve as a powerful tool for maximizing profitability, and why you might be missing out on revenue by discounting too much. Hear real-world examples that illustrate effective pricing strategies, and get tips on training your team to maintain margin integrity. Transform your pricing approach and unlock your business's potential!
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Most Businesses Underprice The Market
- Many businesses are likely underpricing compared to market rates and leaving profit on the table.
- Match competitors who charge more because higher price often reflects market willingness to pay.
Use Dynamic Pricing Daily
- Make your pricing dynamic: raise prices when capacity is limited and lower them when you're empty.
- Stop waiving diagnostic/dispatch fees when you're booked and only discount to fill empty days.
Give Discounts On Your Terms
- Remove discounts and charge full price during peak demand or when booked out.
- Give discounts on your terms to fill slow days, not because customers push back during busy periods.