Double Your Profit Day #15 How to Raise Standards & Boost Performance
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Aug 16, 2025
Discover how setting high standards can dramatically elevate team performance. Learn why performance often defaults to the lowest standard tolerated and how clear expectations can combat this issue. Explore the significance of documented standards and scorecards in reinforcing company culture. Hear about the tough but necessary choice of letting go a top performer who didn’t align with the behavioral expectations. This insightful discussion offers a roadmap for creating a thriving workplace environment.
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insights INSIGHT
You Get What You Allow
Performance defaults to the lowest standards you tolerate.
Clear, written standards stop
volunteer_activism ADVICE
Document And Share Standards
Write and document concise standards for appearance and performance.
Share them in job descriptions, one-on-ones, and visible scorecards daily.
question_answer ANECDOTE
Letting Go Of A Top Producer
A high performer had excellent numbers but poor customer behavior and was let go.
Leadership chose culture over short-term performance to protect standards.
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Welcome to Day 15 of the Double Your Profit Series — the go-to profit series for contractors, home service owners, and small business entrepreneurs. Today, we’re talking about one of the most important — and most overlooked — levers in your business: Tightening Your Standards.
🧠 If you’ve ever wondered why performance slips or why “good enough” starts to spread… it’s probably because your standards aren’t as clear (or enforced) as you think. You get what you allow. And if you allow low standards, you’ll get low performance.
💡 What You’ll Learn in This Episode:
Why performance defaults to the lowest standard you tolerate
How to set crystal-clear expectations for behavior and results
The power of documenting and sharing your standards across every role
How scorecards and job descriptions can reinforce your culture daily
Why even high performers need to meet all standards — not just hit numbers
When (and how) to react fast to protect your culture
Real-world example: letting go of a top producer who didn’t meet behavioral expectations
💼 This Episode is Brought to You By Avoca AI Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish.
⚙️ Standards are the foundation of performance. Set them clearly, communicate them constantly, and enforce them quickly. Anything less — and your culture will drift.
🔥 Think of this episode as your blueprint for building a high-accountability, high-performance team that represents your business the way you want.
John Wilson, CEO of Wilson Companies Jack Carr, CEO of Rapid HVAC 📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.