Aaron Gaynor, founder of Eco Plumbers, shares his incredible journey from bankruptcy to building a $75 million home service business. He stresses the importance of having a bold vision and focusing on one trade initially. The conversation dives into the critical role of customer reviews and social validation, as well as the value of strong vendor relationships. Gaynor also highlights the significance of mastering one service before expansion and discusses strategies for navigating competitive markets.
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question_answer ANECDOTE
Bankruptcy and Restart
Aaron Gaynor lost everything in the 2007 recession, including his business, house, and car.
He restarted his plumbing business from scratch with help from his family and old business contacts.
volunteer_activism ADVICE
Focus and Reviews
Focus on one trade and one location initially to gain traction.
Prioritize getting online reviews to build social validation and brand reputation.
question_answer ANECDOTE
Vision Attracts Talent
Aaron Gaynor set a seemingly impossible goal of building a $100 million business.
This bold vision attracted key people like his current CFO and business partner, Mike.
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Owned and Operated continues its new Legends series, focusing on the stories of the home service industry’s most successful entrepreneurs, this time joined by Aaron Gaynor.
The founder of Eco Plumbers, Aaron shares his incredible journey from losing everything to building a $75 million service business. He discusses the importance of setting a bold vision, focusing on one trade in one location, and the power of building relationships in the industry, as well as creating a reputable brand, leveraging marketing consistency, and making significant investments to ensure business growth. This is a LEGENDS episode you’ll want to take notes on!
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