Lunch Hour Legal Marketing

Explore the balance between offline and online marketing strategies for law firms. Discover how KPMG's entry is shaking up the legal industry and creating fierce competition. Learn about the impact of fake reviews and the importance of managing online reputations. Dive into a personal journey of an MBA graduate turned SEO pioneer, filled with humorous anecdotes and insights. The need for a synergized approach to marketing amidst a changing digital landscape is emphasized, alongside the challenges and opportunities that come with it.

Join Gyi and Conrad as they gaze into the future of legal marketing for 2025! They reflect on their past predictions, including a surprising success with Michigan's championship win. Discover the implications of Google Business Profile glitches and a cautionary tale of misleading advertising. Excitement surrounds the innovative use of AI in client acquisition, while the dangers of misinformation loom large. Predictive trends reveal a rise in AI avatars and an urgent need for firms to adapt to the evolving economic landscape.

Should associates dive into marketing? The hosts debate the pros and cons, sharing practical tips for collaboration between lawyers and marketing professionals. Gyi reveals his intriguing backstory and how it shaped his marketing mindset. They also discuss Google's snoozefest of an algorithm update and the launch of Gemini 2. Listeners gain insights into maintaining a strong online presence amidst challenges, along with the importance of trust in marketing partnerships. Plus, holiday humor adds a light touch to serious topics!

Intrigue! Drama! Suspense! Our victim, Paul Robinson Law, gets put through the wringer again with an after-hours secret shopper call plotted by Gyi and Conrad. -----Before you get too delighted at the thought of hearing about the missteps of a fellow firm, remember—if you haven’t taken the time to fully engage with training and testing your in-house or third-party reception, your client intake might be dead in the water. So, did Paul’s firm successfully escalate the undercover shopper’s legal need? Gyi and Conrad analyze the experience and break down its good and bad elements to showcase how proper intake training, scripting, coaching, and emotional connection can foster a superior customer experience that will win you more clients.The News: Digital marketing luminaries Rand Fishkin and Greg Sterling have insights you need right now! Rand - The SEO opportunity pie shrinking and more insights and Greg - 300 Million Queries, Old Google, Cyber Week, Location Data Is Like Ground Beef Bluesky is really on the uptick. With 24 million users, a burgeoning SEO Community, and all your favorite legal tech peeps, is it the new place to be? - Amid X X-odus, Nothing But Bluesky from Now On | LawSites We’re getting used to disappointment - A Week Overdue, Google November 2024 Core Update Still Causing Volatility The TLTF Summit has wrapped up for this year, but keep an eye out for next year’s event for a chance to rub elbows with the best and brightest in legal tech. Thank you, loyal listeners! Spotify Wrapped showed stats that just make us uber grateful for you all.   Also, the dirty, underhanded, belly of the internet turned on Gyi and Conrad in the form of Google Business Profile suspensions on the SAME day. Coincidence? They think not. But, that’s it for today—let’s hash all that out in the next episode. Other Episodes in the Paul Robinson Trilogy:Lawyer Website Roasted Ring, Ring! What to Expect When You Call Up a Marketing Agency  Connect:The Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok Chapters - Times Approximate (0:00) Planting our Flag / GBP Suspensions(6:59) Legal Marketing News(17:53) Mystery Shopper Call

In this festive discussion, Conrad and Gyi unveil an epic gift guide tailored for lawyers and clients alike. They highlight the importance of thoughtful gift-giving year-round, with strategies to enrich professional relationships. Discover essential tools for content creators, like high-quality microphones and cameras, to enhance communication. The duo emphasizes meaningful gifts that create lasting memories, including outdoor gear and experiential gifts. Plus, there’s a tip on supporting local businesses while planning your holiday gifting!

If the bio pic you chose for your website shows you standing in front of a shelf of law books… you might be in need of a website teardown.-----Folks, we have a volunteer! As promised, the guys devote this episode to an in-depth diagnostic of a law firm website—one that might just look a whole heck of a lot like yours. Paul Robinson of Paul Robinson Law, PLLC offered up his personal injury law firm site to the merciless scrutiny of Gyi and Conrad. So if you, too, have been wondering whether your site is up to snuff, take a listen to the guys’ detailed teardown. From the first Google search to the nitty-gritty details of Paul’s site pages, they discuss both the failings and successes and explain smart, effective strategies all lawyers can employ to improve web presence and reach target clients. Watch on YouTubeSuggested LHLM Episodes:Ring, Ring! What to Expect When You Call Up a Marketing Agency  Does My Website Suck? | Law Firm Website Teardown Local SEO 2024: How to Rank AND Expand Your Law Firm Connect:The Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Join Gyi Tsakalakis and Conrad Saam live from the Crisp Game Changer Summit, where they dive into game-changing insights for law firm marketing and branding success. From Michael Mogill's big announcement of Streaming Stack to strategies for building your brand through digital and omni-channel advertising, this episode is packed with actionable takeaways.📺 Watch on YouTubeYou'll hear our thoughts on: The value of brand-building before clients need you Effective targeting strategies to make the most of your marketing budget Why retargeting and leveraging first-party data are gold for law firms Fresh insights on how to connect with your audience and stay top of mind Whether you're a solo attorney or part of a growing firm, these tips will help you stand out in a competitive legal market. Don’t miss our scoop on the quiet LawRank acquisition and our take on branding do's and don’ts for lawyers.Pro tip: Stick around for creative marketing ideas you’ve never thought of before!Hit subscribe and drop your questions or comments below—we love hearing from you.Recommended Episodes:What is Dark Social and Why it MattersHELP! My Marketing Agency Was Acquired — What You NEED To Know Chapters (Times Approximate) (0:00) LHLM at Crisp Summit 2024(1:54) Crisp Announces Streaming Stack: TV Streaming, Digital Campaigns(4:02) EverService Invests in Law Rank(10:50) Brand Building 101(15:46) Optimizing Audience Segments and Targeting(19:07) Retargeting and Lookalike Audiences(24:11) Targeted Saturation(30:27) Brand Affinity > Brand Awareness(34:57) Forbes - Best Lawyer Near Me

Get the 411 on everything you need to think through before you get on the line with a prospective ad agency. -----This episode is off the hook, y’all. Working with a professional marketer could be the key to unlocking new possibilities for your law firm, but sometimes it’s tricky to dial in on the most important questions to ask as you vet an agency. In a bit of LHLM Theatre, Gyi and Conrad play the parts of curious lawyer and potential marketer engaging in the right business conversations as they begin their fruitful working relationship. Lawyers will learn how to ask questions that give meaningful insights into future growth and hear the sort of tactics marketers should be serving up in your consultation. Stay on the line—our next episode features another law firm website teardown! The News: ChatGPT Search is available now! Go check it out.  A GenAI question box from Google looks to be a pretty promising tool: Google Business Profiles Learn Something Specific Question Box. More Conrad & Gyi on some special podcast appearances - Answering Legal: Law Firm Reboot Camp Podcast and Profit, Scale, Thrive.  Suggested LHLM Episodes:LinkedInGPT || Red Flags for Firing Your AgencyHow Not To Use TikTok For Your Law Firm || 5 Tips to Increase Referrals Connect:The Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

AI replacing lawyers… undercapitalized marketing budgets… unanswered calls… the horror! Clio’s 2024 Legal Trends Report is a scary-good resource for attorneys, and the insights from its massive data set are super helpful from oh-so many angles. The guys unwrap their top fun-size tidbits for discussion and offer tips for applying them in your law firm. They discuss the AI revolution, stats on law firm communications, tactics for higher conversion rates, and more. Read the full report! It’s here, and it’s free: Clio’s 2024 Legal Trends ReportMentioned in this Episode:BEDLAM - Mockingbird Client ConferenceConnect:The Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Your underutilized, underappreciated marketing directors are writing quite the sob stories in their journals every night. Is your law firm worthy of their complaints? -----Today, we’re picking the heart-shaped lock of every law firm marketing director’s innermost desires and disappointments. Gyi and Conrad unpack the age-old issues between marketers and those they serve to (hopefully) broaden understanding for both sides. They outline some of the common mistakes made by each party—lawyers v. marketers—and give tactical advice for collaboration that encourages the bloom of efficiency and profitability. They pick apart the faulty ideology around referrals, search, and marketing budgets that could be stunting your firm’s growth and your marketer’s potential.Later, which should you pick—Ahrefs or Semrush? The guys answer a listener question on which, if either, of these tools is best, but not without a few caveats. The News: Search Engine Land Acquired by Semrush – Eh, this probably isn’t great for Search Engine Land’s readers.  There’s got to be some sort of stupid Type-A ego B.S. going on with this whole situation: WP Engine asks court to stop Matt Mullenweg from blocking access to WordPress resources - The Verge.  Allison McKeen, Ryan McKeen, and Brittany Green launched a great new book (and may, or may not, be Mando fans)! – The Way: A Simple Roadmap for Leading a Healthy Law Firm Suggested Episodes:Dear State Bar Regulator - South Carolina EditionConnect:The Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok