Lunch Hour Legal Marketing

Feeble marketing tactics are a major waste of your law firm’s ad spend! Make sure your budget isn’t being squandered by understanding what marketing quality and accountability should look like.If your marketer’s data looks like a success but isn’t resulting in new clients for your law firm, you might be getting shammed. The guys join us from the road at two of the legal industry’s finest conferences, ABA Techshow and Mass Torts Made Perfect. In their talks, Gyi and Conrad each presented the perils of marketing misinformation and what lawyers need to look for to ensure transparency and accountability in their marketing schemes. Leave us a comment on the LHLM LinkedIn page if you’d like to have Gyi and Conrad’s slide decks from their conference presentations! The News: Google Business Profiles are switching things up - Ask Maps Is Google Q&A’s AI Replacement: Here’s What It Means For Marketers It’s probably a good idea to opt in to Google’s experimental AI Mode to see where things are headed - Expanding AI Overviews and introducing AI Mode  Notebook is expanding access all over the place - New in NotebookLM: Discover sources from around the web  It is a very good thing that we are a country with laws, and though we’ve always been loath to get too political, we feel that we have to recognize current dangers and stand up for the rule of law. Read through The ABA supports the rule of law,  Statement from SBM Leadership on Unprecedented Threats to Rule of Law,  ABA condemns remarks questioning legitimacy of courts and judicial review, and more at the ABA’s Rule of Law page.  On a lighter note, Jessica Hawkins from Consultwebs created a post on the Best Legal Podcasts of 2025. Jessica gave LHLM a really nice write up, and we are super thankful to be featured with some other great shows!  And, Conrad is desperately seeking an awesome Customer Success person. Just go see if you can find the hidden job listing on Mockingbird Marketing.  Suggested LHLM Episodes:Bull$#!% You Hear at Legal ConferencesApple | Spotify | Youtube Connect:The Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

AI is majorly, seriously, (annoyingly?) impacting law firm marketing, and it’s not just about content generation. What’s a lawyer to do?-----In this special LHLM episode, Gyi and Conrad air their chat with Zack Glaser of the Lawyerist Podcast. Artificial intelligence has its sticky fingers in everything nowadays—even the world of law firm marketing. It’s changing the way consumers behave and changing the way ad agencies strategize in your market. So, how do you continue to compete, and where can you leverage AI to make a real difference? Zack, Gyi, and Conrad hash out how to make AI work for you, not against you.  The News: Google’s still working toward world domination: Google makes its biggest-ever acquisition | CNN Business Joy Hawkins noticed some data anomalies in CTRs. What’s up?  Come see us at some upcoming conferences! Gyi will be at ABA Techshow in Chicago, and Conrad’s headed to Mass Torts Made Perfect in Las Vegas. Then, they’ll both get together (virtually) at Infotrack’s Legal Up for another delightful website teardown.  Links Mentioned:Lawyerist Podcast Suggested LHLM Episodes:Google Local Service Ads: To Brand or Not to Brand? Connect:The Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle.Conrad Saam and Gyi Tsakalakis break down the biggest questions they tackled at the event:🍟 How much should lawyers spend on marketing?🍟 Brand vs. non-brand marketing—why it matters🍟 Are you tracking the right metrics, or just vanity numbers?🍟 Lawyer referrals vs. digital marketing—what’s the real ROI?🍟 Why law firms MUST use a CRM to stop missing leadsPlus, we expose how some legal marketing agencies try to take credit for leads they didn’t earn. (Yes, we see you.)If you’re serious about law firm growth, you won’t want to miss this one.🔔 Don’t forget to subscribe for more legal marketing insights!🎥 Watch the full video here.Chapters00:00 - Intro & Welcome from Miami00:46 - How Much Should Lawyers Spend on Marketing?01:32 - Investing in Growth: ROI vs. Volume02:34 - Why 30% is a Key Number in Legal Marketing03:56 - Brand vs. Non-Brand: What It Means for Your Law Firm05:09 - How Marketing Agencies Take Credit for Your Leads07:00 - Why "How Did You Hear About Us?" is Crucial10:31 - The Biggest Intake Mistakes Law Firms Make13:15 - If You Don’t Have a CRM, Are You Even Growing?19:01 - How to Hold Your Marketing Agency Accountable21:20 - The Truth About "Up and to the Right" Traffic Graphs21:56 - Wrap-Up & Final Thoughts

Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle.Conrad Saam and Gyi Tsakalakis break down the biggest questions they tackled at the event:🍟 How much should lawyers spend on marketing?🍟 Brand vs. non-brand marketing—why it matters🍟 Are you tracking the right metrics, or just vanity numbers?🍟 Lawyer referrals vs. digital marketing—what’s the real ROI?🍟 Why law firms MUST use a CRM to stop missing leadsPlus, we expose how some legal marketing agencies try to take credit for leads they didn’t earn. (Yes, we see you.)If you’re serious about law firm growth, you won’t want to miss this one.🔔 Don’t forget to subscribe for more legal marketing insights!🎥 Watch the full video here.Chapters00:00 - Intro & Welcome from Miami00:46 - How Much Should Lawyers Spend on Marketing?01:32 - Investing in Growth: ROI vs. Volume02:34 - Why 30% is a Key Number in Legal Marketing03:56 - Brand vs. Non-Brand: What It Means for Your Law Firm05:09 - How Marketing Agencies Take Credit for Your Leads07:00 - Why "How Did You Hear About Us?" is Crucial10:31 - The Biggest Intake Mistakes Law Firms Make13:15 - If You Don’t Have a CRM, Are You Even Growing?19:01 - How to Hold Your Marketing Agency Accountable21:20 - The Truth About "Up and to the Right" Traffic Graphs21:56 - Wrap-Up & Final Thoughts

Lead thievery! How on earth could your competitor’s ad have YOUR name in it? Brand conquesting is a real thing, and it sucks. Later, is Gyi completely wrong about direct brand search in LSAs? The guys fight it out. ------Having a competitor’s brand in your ad is some super shady lawyer marketing and violates Google’s trademark policies, but it still happens. What’s the deal? Gyi and Conrad talk about the ins and outs of brand conquesting, how it should be viewed under lawyers’ rules of professional conduct, and whether this kind of dirty campaigning is actually successful for the law firms who engage in it. Next, does having direct brand search turned on in Google Local Service Ads negatively impact your visibility? Maybe so, maybe no… it’s complicated! Gyi and Conrad argue their viewpoints and nerd out on a variety of marketing scenarios that could affect those pesky LSA outcomes.The News: If you’re amongst the crowd of laid off federal lawyers, Ben & Brian Glass are offering their assistance in helping you start your own gig.  The Diversity Update from Google might be causing a drop in your organic results. Everybody’s noticing an uptick in AIOs in legal, so—yay! Lawyerist Podcast with Gyi and Conrad is coming soon!   Links Mentioned:Google "Diversity Update" Live StreamGoogle - Trademarks - Advertising Policies Help Suggested LHLM Episodes:Google Local Service Ads: To Brand or Not to Brand? Connect:The Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Does link building still matter? Absolutely! The hosts debunk prevalent myths surrounding its relevance in local SEO while emphasizing its long-standing benefits. They share success stories of businesses that thrived by engaging with their communities through service and sponsorships. Learn about the power of anchor text and localized strategies that prioritize relevance over sheer domain authority. Plus, get tips on avoiding generic links and creating captivating content that speaks to your audience. It's a feasty discussion for digital marketers!

Get ready for some hair-raising tales from the world of legal marketing! The hosts share chilling stories about marketing fraud and shady partnerships that could put any law firm at risk. They stress the importance of knowing exactly how ad agencies are spending your money. Plus, find out why tracking attribution is vital for understanding client interactions, and learn tips for avoiding misleading leads. There's also a peek into upcoming legal events that shouldn't be missed. It's a wild ride through the murky waters of legal marketing!

Explore the balance between offline and online marketing strategies for law firms. Discover how KPMG's entry is shaking up the legal industry and creating fierce competition. Learn about the impact of fake reviews and the importance of managing online reputations. Dive into a personal journey of an MBA graduate turned SEO pioneer, filled with humorous anecdotes and insights. The need for a synergized approach to marketing amidst a changing digital landscape is emphasized, alongside the challenges and opportunities that come with it.

Join Gyi and Conrad as they gaze into the future of legal marketing for 2025! They reflect on their past predictions, including a surprising success with Michigan's championship win. Discover the implications of Google Business Profile glitches and a cautionary tale of misleading advertising. Excitement surrounds the innovative use of AI in client acquisition, while the dangers of misinformation loom large. Predictive trends reveal a rise in AI avatars and an urgent need for firms to adapt to the evolving economic landscape.

Should associates dive into marketing? The hosts debate the pros and cons, sharing practical tips for collaboration between lawyers and marketing professionals. Gyi reveals his intriguing backstory and how it shaped his marketing mindset. They also discuss Google's snoozefest of an algorithm update and the launch of Gemini 2. Listeners gain insights into maintaining a strong online presence amidst challenges, along with the importance of trust in marketing partnerships. Plus, holiday humor adds a light touch to serious topics!